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Why Real-Time Bidding Is Retail Media's Next Frontier
- Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant Amazon. Here's why RTB is inevitable.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/kirimasters/2025/04/02/why-real-time-bidding-is-retail-medias-next-frontier/ ]