Thu, May 1, 2025
[ Thu, May 01st ] - CNN
Kenyan lawmaker shot dead in capital Nairobi, local media says | CNN
[ Thu, May 01st ] - ThePrint
"India is land of billion plus stories, over bill .. hails Indian cinema's global legacy at WAVES 2025
[ Thu, May 01st ] - wjla
Arlington Throwbacks | News, Weather, Sports, Breaking News
Wed, April 30, 2025
[ Wed, Apr 30th ] - WTVD
Holly Springs officials look to add entertainment complex to Ting Park
[ Wed, Apr 30th ] - WSAZ
Expert tips for Easter entertaining
[ Wed, Apr 30th ] - Parents
'Thunderbolts*' Entertains While Boldly Tackling Deeper Themes About Healing
[ Wed, Apr 30th ] - Newsweek
Chinese social media erupts with Trump and Elon Musk factory clips
[ Wed, Apr 30th ] - COGconnected
Online Entertainment in Different Cultures and Its Evolution
[ Wed, Apr 30th ] - HuffPost
George Clooney Addresses Dye Job After Social Media Confusion: 'I Know, It's Not Good'
[ Wed, Apr 30th ] - PBS
PBS39 News Reports | Entertainment in the Cloud | Season 2018
[ Wed, Apr 30th ] - People
Karoline Leavitt Is Hosting Fake White House Pres .. ings for Pro-Trump Influencers Like 'MAGA Malfoy'
[ Wed, Apr 30th ] - KTLA
Rams unveil plans for 'transformative' headquarters and entertainment district in Los Angeles
[ Wed, Apr 30th ] - Futurism
Quartz Is Publishing AI-Generated Articles Based .. Along With Warning They May Be Filled With Errors
[ Wed, Apr 30th ] - fox17online
Entertainment News: April 30, 2025
[ Wed, Apr 30th ] - wjla
Arlington Videos | News, Weather, Sports, Breaking News
[ Wed, Apr 30th ] - WGME
Media Research Center finds 92% negative coverage of Trump in first 100 days
[ Wed, Apr 30th ] - Forbes
Traditional Marketing Funnels No Longer Work In The Social Media Era
[ Wed, Apr 30th ] - BroBible
Utah Hockey Club Seemingly Reveals New Name On Accident After Changing Social Media Handle
[ Wed, Apr 30th ] - abc13
Houstonians want more options for entertainment, UH survey shows
[ Wed, Apr 30th ] - news4sanantonio
San Antonio Newsletter Daily | News, Weather, Sports, Breaking News
[ Wed, Apr 30th ] - Gainesville
Scene Calendar: Week in entertainment packed with live music, art, theater and dance
[ Wed, Apr 30th ] - MLive
Michigan library working to rescue thousands of stories from gathering dust
[ Wed, Apr 30th ] - Deadline
Channel 4 Boss Alex Mahon's New Job Revealed
[ Wed, Apr 30th ] - Fortune
Top CD rates today, April 30, 2025
[ Wed, Apr 30th ] - HoopsHype
James Harden passes on postgame media for second time in a row
[ Wed, Apr 30th ] - Telegram
Selections from what customers at That's Entertainment are reading
[ Wed, Apr 30th ] - ThePrint
Deepak Pareek Wins 'Best Show Host' Award in the .. t & Awards 2025 for his Podcast- 'The Chill Hour'
[ Wed, Apr 30th ] - Bossip
Media Baddies Stunning On The Entertainment Scene, Vol. 1
[ Wed, Apr 30th ] - Movieguide
LOONEY TUNES Movie Heads to Theaters, and Star Couldn't Be More 'Thrilled'
[ Wed, Apr 30th ] - Firstpost
Mrunal Thakur reveals how the media ran after a s .. g awarded the same night as Janhvi Kapoor and...'
[ Wed, Apr 30th ] - Variety
Andrew Karpen, Bleecker Street Founder and Respected Independent Film Executive, Dies at 59
[ Wed, Apr 30th ] - Moneycontrol
Coldplay in concert: Generates business of Rs 641 crore and 15,000 jobs
[ Wed, Apr 30th ] - TheWrap
Trump Jump: Fox News Hits Record Viewership for President's First 100 Days
Tue, April 29, 2025
[ Tue, Apr 29th ] - Forbes
Maury Povich Has Some Thoughts About The Media Business Today
[ Tue, Apr 29th ] - news4sanantonio
San Antonio Instagram | News, Weather, Sports, Breaking News
[ Tue, Apr 29th ] - TheWrap
Donald Trump Responds to New Articles of Impeachm .. First 100 Days Speech: 'What the Hell Did I Do?'
[ Tue, Apr 29th ] - KUTV
Salt Lake County approves sale of 6.5 acres of Salt Palace for new entertainment district
[ Tue, Apr 29th ] - MLB
Boardroom named MLB strategic cultural partner in comprehensive partnership expansion
[ Tue, Apr 29th ] - WHTM
Pennsylvania bill proposes establishing media literacy school curriculum
[ Tue, Apr 29th ] - fox17online
Entertainment News: December 31, 2024
[ Tue, Apr 29th ] - Reuters
Trump called Bezos to complain about Amazon report, media reports say
[ Tue, Apr 29th ] - ZDNet
Meta's new AI app delivers a chatbot with a social media twist
[ Tue, Apr 29th ] - Shacknews
Respawn Entertainment announces layoffs and the cancellation of two games
[ Tue, Apr 29th ] - Deadline
Actor-Filmmaker Micaela Wittman Signs With Brillstein Entertainment Partners
[ Tue, Apr 29th ] - WTKR
Easter entertaining hacks with Chef Cara Di Falco on Coast Live
[ Tue, Apr 29th ] - Variety
'Paddington in Peru' and 'Bridget Jones' Boost Canal+ as Media Giant Reports Solid Q1 Growth
[ Tue, Apr 29th ] - NME
PENTAGON's Jinho leaves CUBE Entertainment after nine years
[ Tue, Apr 29th ] - PBS
Nebraska Public Media News | Speaking of Nebraska: Teaching in a Pandemic
[ Tue, Apr 29th ] - legit
A look at Howard Stern's net worth: how The King of All Media made his fortune
[ Tue, Apr 29th ] - Fortune
Best CD rates today, April 29, 2025
[ Tue, Apr 29th ] - Impacts
TDPel Media Establishes New U.S. Office in Springfield, Illinois
[ Tue, Apr 29th ] - AFP
Cardinals run the media gauntlet ahead of conclave
[ Tue, Apr 29th ] - ThePrint
SC refuses to entertain fresh pleas challenging Waqf (Amendment) Act
[ Tue, Apr 29th ] - wjla
Arlington Sports | News, Weather, Sports, Breaking News
[ Tue, Apr 29th ] - WTVF
Exploring the Local Drag Scene While Entertainers in Government Crosshairs
Mon, April 28, 2025
[ Mon, Apr 28th ] - KUTV
Salt Lake City Inside Your World | News, Weather, Sports, Breaking News
[ Mon, Apr 28th ] - CNN
Canadian media projecting a win for Liberals in Canada federal election | CNN
[ Mon, Apr 28th ] - theinventory
Level Up Your Entertainment With a 65" TV For Less Than $300
[ Mon, Apr 28th ] - WSOC
Hornets Sports and Entertainment releases renovation update at Spectrum Center
[ Mon, Apr 28th ] - Talksport
New Orleans Saints star fires back at media during an unusual church service
[ Mon, Apr 28th ] - PetHelpful
Cats 'Too Stunned to Speak' By New Rabbit Sibling Are the Internet's Most Entertaining Trio
[ Mon, Apr 28th ] - Forbes
As Miami Grand Prix Approaches, F1 Still Without A New U.S. Media Rights Deal
[ Mon, Apr 28th ] - wjla
Mystics Media Day features new faces and the return of veteran leaders to the lineup
[ Mon, Apr 28th ] - fox17online
Entertainment News: April 28 2025
[ Mon, Apr 28th ] - Uncrowned
Dustin Poirier 'blown away' by UFC retirement fig .. : 'I didn't think they would entertain that idea'
[ Mon, Apr 28th ] - WDAM
Watch the Biloxi Shuckers play on Gulf Coast Sports and Entertainment Network
[ Mon, Apr 28th ] - BGR
The Top 10 streaming TV hits you don't want to miss this week on Netflix, Max, Apple TV+ and more
[ Mon, Apr 28th ] - ESPN
Luis Enrique blasts media ahead of Arsenal SF
[ Mon, Apr 28th ] - PBS
Nebraska Public Media News | '68: The Year Nebraska Mattered
[ Mon, Apr 28th ] - news4sanantonio
Treasury Secretary Bessent says stock market concerns are 'media-driven'
[ Mon, Apr 28th ] - Variety
ESPN, 'SportsCenter' and Understanding the Power of Sports Fandom
[ Mon, Apr 28th ] - Deadline
Former Jax Media & Imagine Exec John Skidmore Launches Best Kept Secret Productions
[ Mon, Apr 28th ] - Newsweek
Trump Media stock jumps 57%
[ Mon, Apr 28th ] - Impacts
OnlyFans News 2025: Why Celebrities Are Embracing OnlyFans
[ Mon, Apr 28th ] - BBC
Reboot of disaster-hit Fyre Festival postponed, US media reports
[ Mon, Apr 28th ] - Salon
Why MAGA media is fixated on a Texas teen murder case
[ Mon, Apr 28th ] - TheWrap
'Minecraft' Box Office Explosion: How Gen Z and S .. ial Media Buzz Fueled a $160 Million-Plus Opening
[ Mon, Apr 28th ] - devdiscourse
Merck Foundation Celebrates Global Media Award Winners and Unveils 2025 Call for Entries
[ Mon, Apr 28th ] - Sportskeeda
"Writers just ended it without any closure" - The .. ent over Martin's kidnapping plot ending abruptly
[ Mon, Apr 28th ] - Fortune
'Sinners' becomes 'absolute phenomenon' at the box office with $45M second weekend haul
[ Mon, Apr 28th ] - ThePrint
SC refuses to entertain fresh plea challenging Waqf (Amendment) Act
[ Mon, Apr 28th ] - KFVS12
Music on the Mississippi officials announce entertainment lineup
Sun, April 27, 2025
[ Sun, Apr 27th ] - Variety
'Dead Outlaw' Review: Rambunctious Mummy Musical is Weird But Wildly Entertaining
[ Sun, Apr 27th ] - Reuters
In reversal, US Justice Department says media records can be seized in leak probes
[ Sun, Apr 27th ] - ThePrint
PM Modi to inaugurate first WAVES summit in Mumbai on Thursday
[ Sun, Apr 27th ] - MovieWeb
'The Searchers' Leads This Year's Home Media Entertainment Awards
[ Sun, Apr 27th ] - Mashable
From game night to movie night, this console prov .. he entertainment and it's only $90 until midnight
[ Sun, Apr 27th ] - wjla
Arlington Deposits | News, Weather, Sports, Breaking News
[ Sun, Apr 27th ] - Forbes
Insider Tips For Effective Social Media Marketing
[ Sun, Apr 27th ] - TheWrap
The WHCA Dinner Skips Comedy but Delivers a Message, and Some Soul-Searching
[ Sun, Apr 27th ] - PBS
Nebraska Public Media News | Speaking of Nebraska: COVID-109 In Nebraska
Sat, April 26, 2025
[ Sat, Apr 26th ] - People
Man Accused of Placing Easter Eggs Filled with Ma .. nd Posting 'Scavenger Hunt' Clues on Social Media
[ Sat, Apr 26th ] - CNET
42 of the Best TV Shows on Netflix That Will Keep You Entertained
[ Sat, Apr 26th ] - KFVS12
Music on the Mississippi officials to announce entertainment lineup
[ Sat, Apr 26th ] - ESPN
Legendary: Shedeur Sanders' Browns selection garners reactions on social media
[ Sat, Apr 26th ] - WMUR
Man accused of sexually assaulting Merrimack teenager he met on social media app
[ Sat, Apr 26th ] - ThePrint
Delhi HC refuses to entertain Pakistani woman's plea over visa
[ Sat, Apr 26th ] - HuffPost
Trump's 'Vladimir, STOP!' Plea Is Making People Face-Palm On Social Media
[ Sat, Apr 26th ] - Reuters
Witkoff-Putin meeting ends after more than four hours, Russian media say
[ Sat, Apr 26th ] - ABC
Iran rejects Trump's request for direct nuclear negotiations, state media reports
[ Sat, Apr 26th ] - Fortune
The truth about European food: Experts weigh in on whether it's better than the U.S.
[ Sat, Apr 26th ] - KTVI
St. Louis rises as major filming location with motion media tax credit
[ Sat, Apr 26th ] - Impacts
Can You Tell? 6 Ways to Spot AI-Generated Content
[ Sat, Apr 26th ] - BuzzFeed
This Crucial Nutrient Is Going Viral On Social Me .. And Chances Are You're Not Consuming Enough Of It
[ Sat, Apr 26th ] - NDTV
Government Issues Advisory On Media Reporting Of Defence Operations
[ Sat, Apr 26th ] - PBS
Nebraska Public Media News | Guarding Bosnia: Camp Life
[ Sat, Apr 26th ] - KUTV
Salt Lake City Spotlight on America | News, Weather, Sports, Breaking News
[ Sat, Apr 26th ] - wjla
Arlington Chime In | News, Weather, Sports, Breaking News
[ Sat, Apr 26th ] - Variety
APOS 2025 Draws Top Media Execs to Bali for 15th Edition
[ Sat, Apr 26th ] - BBC
Mark Zuckerberg defends Meta in social media monopoly trial
[ Sat, Apr 26th ] - Newsweek
Cody Balmer's social media reveals anti-Joe Biden posts
[ Sat, Apr 26th ] - TheBlast
Chris Brown Slammed With Another Lawsuit Over Social Media Humiliation
[ Sat, Apr 26th ] - news4sanantonio
San Antonio Investing | News, Weather, Sports, Breaking News
Fri, April 25, 2025
[ Fri, Apr 25th ] - SPIN
PUMA opens doors to newest store at MOA Entertainment Mall
[ Fri, Apr 25th ] - WSAZ
Kicking off spring and summer entertaining
[ Fri, Apr 25th ] - HuffPost
White House Insults Both Wrongly Deported Man And Rule Of Law On Social Media
[ Fri, Apr 25th ] - ABC
Trump DOJ rescinds Biden-era protections for news media
[ Fri, Apr 25th ] - Variety
Variety's Entertainment Marketing Summit Takeaway .. ith the Creator Economy and Reach Gen Z Consumers
[ Fri, Apr 25th ] - bjpenn
Dustin Poirier claims he asked for Ilia Topuria i .. fight but UFC 'never entertained it' | BJPenn.com
[ Fri, Apr 25th ] - Adweek
What Media Rights Deals Mean to the Future of Women's Sports
[ Fri, Apr 25th ] - wjla
Arlington Investing | News, Weather, Sports, Breaking News
[ Fri, Apr 25th ] - Patch
Somerville Entertainment Spot Assembles Summer Lineup
[ Fri, Apr 25th ] - Billboard
'The Wonder of Stevie' Wins Best Entertainment Podcast at 2025 Ambies
[ Fri, Apr 25th ] - lbbonline
Six Flags Entertainment Says 'We're Serious About Fun' in New Spots | LBBOnline
[ Fri, Apr 25th ] - Fortune
Finance execs are the new targets of deepfake videos
[ Fri, Apr 25th ] - Reuters
Senior Russian military officer killed in car explosion in Moscow region, Russian media report
[ Fri, Apr 25th ] - AFP
Ahead of marathon debut McColgan calls out social media abuse
[ Fri, Apr 25th ] - Newsweek
California proposal to tax social media gathers momentum
[ Fri, Apr 25th ] - WOOD
Indoor golf and entertainment center proposed for Grand Rapids course
[ Fri, Apr 25th ] - dw
Media and Information Literacy - Theory of Change
[ Fri, Apr 25th ] - TheWrap
Quartz Sold By G/O Media to 4th Owner since 2018
[ Fri, Apr 25th ] - Forbes
Why Real-Time Bidding Is Retail Media's Next Frontier
[ Fri, Apr 25th ] - WHIO
Woman accused of posting school threats on social media enters plea
[ Fri, Apr 25th ] - NME
Brand New announce first tour since 2017, venues disable social media comments
[ Fri, Apr 25th ] - Sportico
CBS Sports Sells MaxPreps to PlayOn in Youth Sports Media Shuffle
[ Fri, Apr 25th ] - MLive
Lions GM on Jameson Williams trade rumors: 'We have never entertained that'
[ Fri, Apr 25th ] - CNN
What social media users have in common with prisoners of war | CNN
[ Fri, Apr 25th ] - Deadline
AMC Entertainment CEO Says Three Of Six Major Studios Agree 45-Day Window Needed - CinemaCon
[ Fri, Apr 25th ] - BBC
'I've deleted social media but I'm still scarred by it'
[ Fri, Apr 25th ] - WJZY
SC social media bill would require parent consent for minors
[ Fri, Apr 25th ] - ESPN
Plies' social media posts tell the story of South Carolina's journey to the Final Four
[ Fri, Apr 25th ] - PBS
Nebraska Public Media News | Devil Clouds: Tornadoes Strike Nebraska
Thu, April 24, 2025
[ Thu, Apr 24th ] - WAVY
Vibe Check Festival brings free entertainment and local talent to VB Oceanfront
[ Thu, Apr 24th ] - NewsNation
Trump official: Media is fighting for a 'terrorist' to be back on US soil
[ Thu, Apr 24th ] - NME
Machine Gun Kelly responds to The Onion joke article about Megan Fox and new baby parenting him
[ Thu, Apr 24th ] - PBS
Nebraska Public Media News | Speaking of Nebraska: Emerald Ash Borer Impact
[ Thu, Apr 24th ] - KUTV
Salt Lake City Politics | News, Weather, Sports, Breaking News
[ Thu, Apr 24th ] - People
Anthony Anderson Gushes Over 'Kindred Spirit' Ced .. More About Myself' Through Friendship (Exclusive)
[ Thu, Apr 24th ] - fox17online
Entertainment News: April 24, 2025
[ Thu, Apr 24th ] - WWD
Robert Irwin's Underwear Campaign Earns $8 Million in Media Exposure and Boosts Bonds on TikTok
[ Thu, Apr 24th ] - Patch
Free Outdoor Summer Entertainment In San Mateo County
[ Thu, Apr 24th ] - NDTV
US Says Will Deny Visas, Residence Permits Over Social Media Posts
[ Thu, Apr 24th ] - HuffPost
'New Artwork': White House Replaces Obama Portrait With Trump Assassination Painting
[ Thu, Apr 24th ] - Truthout
DHS Is Searching Social Medias of Visa and Green Card Applicants for "Antisemitism"
[ Thu, Apr 24th ] - legit
"Social media is terrorist organisation" - Sultan of Sokoto
[ Thu, Apr 24th ] - Forbes
What March Madness And The Super Bowl Tell Us About Live Media Events
[ Thu, Apr 24th ] - InStyle
Josh Hartnett Makes Surprising Return to Social Media After a Decade
[ Thu, Apr 24th ] - Insider
Fans bemoaned the disappointing 'White Lotus' season 3 finale with some entertaining memes
[ Thu, Apr 24th ] - TheNewsCenter
Arts and entertainment events happening April 24th-27th across the Mid-Ohio Valley
[ Thu, Apr 24th ] - Movieguide
Washington Post to Allow ChatGPT to Include Its Articles in Responses
[ Thu, Apr 24th ] - news4sanantonio
San Antonio Career Connections | News, Weather, Sports, Breaking News
[ Thu, Apr 24th ] - CNN
'Trump chickened out': Chinese social media mocks Trump on trade | CNN Politics
[ Thu, Apr 24th ] - Tennessean
2025 ACM Awards: Who could win entertainer of the .. ombs, Lainey Wilson, Morgan Wallen among nominees
[ Thu, Apr 24th ] - BBC
Bereaved parents demand social media firms 'protect children'
[ Thu, Apr 24th ] - Yahoo
People Who've Been Blocked By Celebrities On Soci .. ring What Happened, And I Can't Stop Reading This
[ Thu, Apr 24th ] - Beebom
WhatsApp's New Privacy Feature Will Prevent Media Auto-Save and Export
[ Thu, Apr 24th ] - wjla
Arlington Spotlight on America | News, Weather, Sports, Breaking News
[ Thu, Apr 24th ] - Moon
How AI Is Revolutionizing Art and Media
[ Thu, Apr 24th ] - Variety
Edoardo Bussi Launches Production and Sales Company Twenty-Nine Palms Entertainment (EXCLUSIVE)
[ Thu, Apr 24th ] - Reuters
Lions Gate shareholders approve split of studio and Starz business, source says
Wed, April 23, 2025
[ Wed, Apr 23rd ] - wjla
Arlington Tennis | News, Weather, Sports, Breaking News
[ Wed, Apr 23rd ] - Reuters
French media companies sue Meta over business practices
[ Wed, Apr 23rd ] - gpfans
Verstappen blames social media for silence on FIA decision
[ Wed, Apr 23rd ] - ESPN
NHL, Canada's Rogers reach 12-year media deal
[ Wed, Apr 23rd ] - MassLive
College news media forced to adapt to protect students afraid of deportation
[ Wed, Apr 23rd ] - TheWrap
Netflix's Ted Sarandos Says Entertainment Industry Gets 'Thrown Under the Bus' in Trade Deals
[ Wed, Apr 23rd ] - WHIO
'Really packs the house;' Nearby businesses get boost from Piqua's new entertainment venue
[ Wed, Apr 23rd ] - fox17online
Entertainment News: April 23, 2025
[ Wed, Apr 23rd ] - MSNBC
Trump's media company urges feds to probe firm that bet against it
[ Wed, Apr 23rd ] - Mashable
Immigrants' social media accounts will be monitored for 'antisemitic activity,' DHS says
[ Wed, Apr 23rd ] - NME
Red Velvet's Wendy and Yeri leave SM Entertainment
[ Wed, Apr 23rd ] - Veranda
We're Calling It: The 3-Color Table Setting Is the Next Big Entertaining Trend
[ Wed, Apr 23rd ] - Variety
Wheelhouse Entertainment's Courtney White on How Streaming Has Changed Unscripted TV
[ Wed, Apr 23rd ] - Kotaku
Civilization VII's Latest Update Finally Feels Like The Game Fans Were Promised
[ Wed, Apr 23rd ] - People
Kendrick Lamar Leads 2025 AMAs Nominations, Follo .. alone, Billie Eilish, Chappell Roan and Shaboozey
[ Wed, Apr 23rd ] - Politico
Gen Z, Media Illiterates
[ Wed, Apr 23rd ] - Mediaite
George Clooney Tells Dems They Need 'Better' Repr .. Humor' and 'Purpose' Against 'Charismatic' Trump
[ Wed, Apr 23rd ] - HoopsHype
Nico Harrison holding first local media session s .. las media and no cameras, audio recording devices
[ Wed, Apr 23rd ] - AFP
Social media helps fuel growing 'sex tourism' in Japan
[ Wed, Apr 23rd ] - KBTX
2025 Kyle Field Day hosts food, entertainment, and fun!
[ Wed, Apr 23rd ] - Newsweek
Trump Media ventures into crypto with MAGA-aligned investment offerings
[ Wed, Apr 23rd ] - PBS
NJ Spotlight News | How the GameStop squeeze shows the power of social media | Season 2021
[ Wed, Apr 23rd ] - CoinTelegraph
AI-generated content needs blockchain before trust in digital media collapses
[ Wed, Apr 23rd ] - Tennessean
SEC announces dates, coach lineups for 2025 media days in Atlanta
[ Wed, Apr 23rd ] - CNN
As he lionizes a strongman, Trump flexes power over the law, top colleges and the media
[ Wed, Apr 23rd ] - BroBible
This Article Is Only For Millennials So Everyone Else Please Ignore
[ Wed, Apr 23rd ] - Forbes
5850 Fest Unites Sports, Food And Entertainment In Sun Valley
[ Wed, Apr 23rd ] - news4sanantonio
San Antonio Make It Stop | News, Weather, Sports, Breaking News
[ Wed, Apr 23rd ] - Artemis
Best of Artemis, week ending February 23rd 2025 - Artemis.bm
[ Wed, Apr 23rd ] - CINEMABLEND
After The Pope's Passing, Conclave Is Trending On .. edia, And The Jokes And Comments Are Still Coming

Why Real-Time Bidding Is Retail Media's Next Frontier


//media-entertainment.news-articles.net/content/ .. ime-bidding-is-retail-media-s-next-frontier.html
Published in Media and Entertainment on by Forbes   Print publication without navigation

Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant Amazon. Here's why RTB is inevitable.

The article from Forbes, published on April 2, 2025, by Kiri Masters, discusses the emergence of real-time bidding (RTB) as a significant development in retail media. RTB allows advertisers to bid on ad inventory in real-time, which is particularly advantageous in retail media where the context and timing of ads can significantly impact their effectiveness. The piece highlights how RTB can enhance personalization and efficiency in advertising, enabling retailers to monetize their digital spaces more effectively. It also addresses the challenges, such as privacy concerns and the need for sophisticated technology to manage the bidding process. The article suggests that as retail media continues to grow, RTB will play a crucial role in shaping its future, offering both opportunities and complexities for advertisers and retailers alike.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/kirimasters/2025/04/02/why-real-time-bidding-is-retail-medias-next-frontier/ ]

Publication Contributing Sources