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The Checkout Can Be Your Next Big Commerce Media Opportunity

The article from Forbes Business Council, published on April 17, 2025, discusses how the checkout process in e-commerce can be transformed into a significant media opportunity. It highlights that the checkout page, traditionally seen as a transactional endpoint, can be leveraged to enhance customer engagement and boost revenue through strategic media placements. The article suggests that by integrating targeted ads, personalized offers, and relevant content at the checkout, businesses can not only improve the shopping experience but also tap into a new revenue stream. It emphasizes the importance of using data analytics to tailor these media opportunities to individual consumer behaviors, thereby increasing the likelihood of conversion and customer satisfaction.

Read the Full Forbes Article at:
[ https://www.forbes.com/councils/forbesbusinesscouncil/2025/04/17/the-checkout-can-be-your-next-big-commerce-media-opportunity/ ]