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Digital marketing used to be about clicks, but the rise of ChatGPT means it's 'now all about winning the mentions'

Brand credibility is now a crucial aspect of marketing campaigns, and companies must couple that with storytelling, experts say.
The article from Fortune, published on May 10, 2025, discusses the evolving landscape of search engine optimization (SEO) and its impact on marketing strategies. With the integration of large language models (LLMs) like ChatGPT and the increasing influence of tech giants such as Apple and Google, businesses are adapting their SEO tactics to enhance online visibility and engagement. The piece highlights how traditional SEO methods are being supplemented with AI-driven insights to better target consumers, particularly in the realm of online shopping. Brands are now focusing on creating more personalized and interactive experiences to stand out in a competitive digital marketplace, emphasizing the importance of adapting to new technologies and consumer behaviors to maintain and grow their market presence.

Read the Full Fortune Article at:
https://fortune.com/2025/05/10/search-engine-optimization-seo-marketing-llm-chatgpt-apple-google-online-shopping-brand-visibility/

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