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Retail Media Networks Will Reshape Consumer Purchasing In 2025

The article from Forbes Technology Council, published on May 22, 2025, discusses how retail media networks (RMNs) are poised to significantly influence consumer purchasing behavior in 2025. RMNs, which are advertising platforms operated by retailers, leverage first-party data to deliver personalized and relevant ads to consumers, enhancing the shopping experience. The article highlights that as consumer privacy concerns grow and third-party cookies become obsolete, RMNs will become increasingly crucial for brands to reach their target audiences effectively. It also notes that the integration of advanced technologies like AI and machine learning will further refine ad targeting and improve return on ad spend (ROAS). The piece concludes by emphasizing the need for brands to adapt to this evolving landscape to stay competitive in the retail sector.

Read the Full Forbes Article at:
[ https://www.forbes.com/councils/forbestechcouncil/2025/05/22/retail-media-networks-will-reshape-consumer-purchasing-in-2025/ ]