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Beauty's New Frontier: Social Commerce And The Future Of Retail

  Copy link into your clipboard //media-entertainment.news-articles.net/content/ .. er-social-commerce-and-the-future-of-retail.html
  Print publication without navigation Published in Media and Entertainment on by Forbes
          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
What sets today's social commerce apart from earlier digital retail experiments is the sophistication of its underlying technology.
The article from Forbes Tech Council, published on May 19, 2025, discusses the evolving landscape of the beauty industry through the lens of social commerce and its impact on the future of retail. It highlights how social media platforms have become integral to beauty brands' marketing and sales strategies, enabling direct consumer engagement and personalized shopping experiences. The piece emphasizes the rise of live streaming and virtual try-on technologies, which enhance customer interaction and decision-making. Additionally, it explores the potential of augmented reality (AR) and artificial intelligence (AI) in transforming the shopping experience, predicting that these technologies will further blur the lines between online and offline retail. The article concludes by suggesting that beauty brands that successfully integrate social commerce into their business models will lead the industry's future, offering seamless, immersive, and highly personalized shopping journeys.

Read the Full Forbes Article at:
[ https://www.forbes.com/councils/forbestechcouncil/2025/05/19/beautys-new-frontier-social-commerce-and-the-future-of-retail/ ]