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US news consumers are turning to podcaster Joe Rogan and away from traditional sources, report shows


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  (Reuters) -Prominent podcasters like Joe Rogan are playing a bigger role in news dissemination in the United States, as are AI chatbots, contributing to the further erosion of traditional media, according to a report released on Tuesday. In the week following the January 2025 U.S. presidential inauguration, more Americans said they got their news from social and video networks than from TV and websites and apps - the first time that shift has occurred, the report said. Traditional U.S. increasingly risks being eclipsed by online personalities and creators, the Reuters Institute for the Study of Journalism said in its annual Digital Report, which is based on an online survey of almost 100,000 people in 48 markets, including the United States.


The article from Yahoo News discusses how American consumers are increasingly turning to podcasters for news, reflecting a shift in media consumption habits. This trend is driven by the intimate and engaging nature of podcasts, which allow for in-depth exploration of topics and direct interaction with hosts. The article highlights that this shift is challenging traditional news outlets, as podcasters often provide alternative perspectives and detailed analysis that appeal to listeners seeking more than just headlines. Additionally, the piece notes the growing influence of podcasting in shaping public opinion and the potential for this medium to further disrupt the news industry.

Read the Full Reuters Article at:
[ https://www.yahoo.com/news/us-news-consumers-turning-podcaster-231745502.html ]

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