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How do brands reach Gen Z consumers? Get yourself to gaming platforms, as Havas Play executives explain on the Variety podcast 'Strictly Business.'

Read the Full Variety Article at:
https://www.msn.com/en-us/money/other/how-gamers-and-category-experts-are-influencing-brands-and-shaping-the-creator-economy/ar-AA1GalXn
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Comment: Influencers can be a game changer for broadcasters - with the right playbook