Mon, June 9, 2025
Sun, June 8, 2025
Sat, June 7, 2025
Fri, June 6, 2025
Thu, June 5, 2025

How Gamers and Category Experts Are Influencing Brands and Shaping the Creator Economy

How do brands reach Gen Z consumers? Get yourself to gaming platforms, as Havas Play executives explain on the Variety podcast 'Strictly Business.'

The article from MSN, titled "How Gamers and Category Experts are Influencing Brands and Shaping the Creator Economy," discusses the significant impact of gamers and niche experts on brand marketing and the evolving creator economy. It highlights how these influencers, particularly in the gaming sector, are not only shaping consumer trends but also driving substantial revenue through their engagement with audiences on platforms like Twitch and YouTube. The piece emphasizes the authenticity and trust that gamers and category experts bring to their content, which resonates well with their followers, thereby attracting brands looking to tap into these engaged communities. Additionally, the article touches on the rise of the creator economy, where individuals can monetize their expertise and influence, further fueled by the integration of new technologies and platforms that facilitate content creation and distribution.

Read the Full Variety Article at:
https://www.msn.com/en-us/money/other/how-gamers-and-category-experts-are-influencing-brands-and-shaping-the-creator-economy/ar-AA1GalXn