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K-Pop Summer: How the UK is (finally) embracing Korean pop

Today, Clare is the marketing and social media manager for K-Stars, the UK's first and biggest shop devoted to Korean pop music. Based in Manchester, it started as a small business in Manchester's Affleck's Palace in 2019. "You'd order things by PayPal, and then the CEO would pack them up by himself and ship everything out," Clare recalls.
The article from MSN discusses the growing popularity of K-pop in the UK, highlighting how the genre is finally gaining significant traction. It mentions the influence of K-pop groups like BTS and Blackpink, who have not only topped charts but also sold out major venues like Wembley Stadium. The piece points out that K-pop's appeal in the UK is driven by its unique blend of music, fashion, and performance, alongside the cultural phenomenon of fan engagement through social media and fanbases. Events like K-pop conventions and dance workshops are becoming more common, reflecting a broader cultural embrace. Additionally, the article touches on how streaming platforms and international collaborations are helping K-pop artists reach wider audiences, with mentions of upcoming performances and festivals in the UK that are expected to further boost K-pop's presence.

Read the Full BBC Article at:
[ https://www.msn.com/en-us/music/other/k-pop-summer-how-the-uk-is-finally-embracing-korean-pop/ar-AA1BdRMG ]