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IAB Australia's Video Council launches video ad format matrix

The IAB Australia's Video Council has launched a Video Ad Format Matrix to standardize video advertising formats across the industry. This matrix aims to provide clarity and consistency for advertisers, agencies, and publishers by detailing various video ad formats, their specifications, and best practices for implementation. The initiative addresses the growing complexity in video advertising due to the proliferation of devices and platforms, ensuring that all parties have a common understanding of terms and formats. The matrix includes formats like in-stream, out-stream, and various interactive video ads, offering guidance on dimensions, duration, and technical requirements to enhance user experience and advertising effectiveness.

Read the Full Mumbrella Article at:
[ https://mumbrella.com.au/iab-australias-video-council-launches-video-ad-format-matrix-864194 ]