Wheelhouse Entertainment's Courtney White on How Streaming Has Changed Unscripted TV

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Wheelhouse Entertainment's Courtney White on How Streaming Has Changed Unscripted TV

^{Published on 2025-04-23 13:44:13 - Variety}

When Courtney White started working at HGTV in 2005, the standard episode order for a new series was no less than 65 episodes. Today, as the president of Wheelhouse Entertainment, White is tasked with juggling a busy portfolio of unscripted series for broadcast, cable and streaming platforms. As White explains on the latest episode of

Courtney White, the founder of Wheelhouse Entertainment, has successfully transitioned the company into the streaming era by focusing on unscripted content that resonates with audiences across various platforms. In an interview with Yahoo Entertainment, White discussed how Wheelhouse has adapted to the changing media landscape by producing shows like "The Masked Singer" and "The Wall," which have become hits on streaming services. He emphasized the importance of understanding viewer preferences and leveraging data to create engaging content that can thrive in the competitive streaming market. White also highlighted Wheelhouse's strategy of partnering with diverse talent and exploring new formats to keep the company at the forefront of entertainment innovation.

Read the Full Variety Article at:
[ https://www.yahoo.com/entertainment/articles/wheelhouse-entertainment-courtney-white-streaming-160049075.html ]

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