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Why Bluesky Is Letting Users Write Their Own Social Media Rules

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CEO Jay Graber and COO Rose Wang are challenging tech's status quo.
Bluesky, a decentralized social media platform, is introducing a feature that allows users to create their own content moderation services, known as "stackable moderation." This new system enables users to customize their feed by choosing which moderation services to apply, thereby tailoring their online experience to their preferences. The feature aims to give users more control over what they see on the platform, addressing the common criticism of centralized moderation systems where decisions are made by the platform itself. Bluesky's approach is part of a broader movement towards user empowerment and transparency in social media governance.

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