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WAVES 2025: Kiran Mazumdar-Shaw urges industry to use tech and films in helping build creative economy


//media-entertainment.news-articles.net/content/ .. and-films-in-helping-build-creative-economy.html
Published in Media and Entertainment on by cnbctv18   Print publication without navigation

Kiran Shaw pointed out that India's film industry, including iconic movies like Sholay, could have served as a catalyst for a creative economy in India.

The article from CNBC TV18 discusses the Waves 2025 summit, where Biocon's Kiran Mazumdar-Shaw highlighted the potential of the 'orange economy,' which encompasses the creative and cultural sectors. Shaw emphasized the significant role these sectors could play in India's economic growth, noting that the global creative economy contributes 3% to the world's GDP, a figure expected to rise. The summit, organized by the Confederation of Indian Industry (CII) and the Orange Festival of Arts, focused on the integration of technology and creativity, with discussions on how films and other creative industries can drive economic development. Shaw also pointed out the need for India to leverage its cultural heritage and creative talents to enhance its position in the global market.

Read the Full CNBCTV18 Article at:
[ https://www.cnbctv18.com/entertainment/waves-2025-kiran-mazumdar-shaw-orange-economy-films-tech-global-creative-gdp-19597933.htm ]

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