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India's screen entertainment market to touch USD 17 billion by 2029: Report

New Delhi [India], May 4 (ANI): The screen entertainment market in the country is estimated to touch USD17 billion by 2029, driven by digital platforms and sustained by television and movies, according to a joint report by Media Partners Asia (MPA), IP House and Confederation of Indian Industry (CII). As per the report, with online […]
According to a report by GroupM India and Motion Content Group, India's screen entertainment market, which includes theatrical, TV, and online video, is projected to grow from USD 11.8 billion in 2023 to USD 17 billion by 2029. The report highlights that online video will be the fastest-growing segment, expected to increase from USD 2.3 billion in 2023 to USD 5.5 billion by 2029, driven by the rise in connected TV penetration and the popularity of short-form video content. Theatrical revenues are also anticipated to rise, reaching USD 1.1 billion by 2029, supported by an increase in the number of screens and higher average ticket prices. Additionally, the report notes a shift in consumer behavior towards digital platforms, with a significant portion of the audience now preferring online content over traditional TV.

Read the Full ThePrint Article at:
[ https://theprint.in/economy/indias-screen-entertainment-market-to-touch-usd-17-billion-by-2029-report/2614678/ ]