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Retail Media's Waste Problem Sparks Industry 'Awards' For Bad Practices

The article from Forbes, published on April 22, 2025, discusses the growing issue of waste in the retail media industry, which has led to the creation of satirical awards highlighting bad practices. Retail media, which involves advertising through retail channels, has been criticized for its inefficiencies and environmental impact, particularly due to excessive and poorly targeted ad spend. The article highlights how industry insiders have started the "Retail Media Waste Awards" to call out companies for wasteful practices such as over-advertising, irrelevant ad placements, and lack of transparency in ad performance metrics. These awards aim to pressure the industry to adopt more sustainable and effective advertising strategies, emphasizing the need for better data utilization and more responsible ad spending to reduce waste and improve overall industry standards.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/kirimasters/2025/04/22/retail-medias-waste-problem-sparks-industry-awards-for-bad-practices/ ]