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Hollywood embraces God and the 'cowboy curious' to broaden audience

^{Published on 2024-12-19 06:24:07 - Reuters}
 

• The script for the biblical epic "Mary," which tells the story of the Nativity from the perspective of Mary of Nazareth, languished in Hollywood for some 15 years before entering production.

The article from Reuters discusses Hollywood's strategic shift towards embracing faith-based and rural-themed content to broaden its audience appeal. This move is exemplified by the success of films like "The Blind Side" and "God's Not Dead," which have resonated with audiences outside the traditional urban, liberal demographic. Hollywood studios are now investing in projects that feature religious themes, rural settings, and characters with strong moral values, often referred to as "cowboy curious" content. This trend is driven by the recognition that there is a significant market for stories that reflect the values and lifestyles of Middle America, which has been somewhat underserved by mainstream cinema. The article highlights how this content not only appeals to a demographic that feels Hollywood often overlooks them but also aims to tap into the lucrative market of faith-based entertainment, which has shown consistent box office success.

Read the Full Reuters Article at:
[ https://www.reuters.com/lifestyle/hollywood-embraces-god-cowboy-curious-broaden-audience-2024-12-19/ ]

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