Social Video Diverts Audiences From TV and Films? This Study Begs to Differ

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Social Video Diverts Audiences From TV and Films? This Study Begs to Differ

^{Published on 2025-01-29 10:24:08 - Variety}

Interview with Natasha Hritzuk on her research showing YouTube, TikTok, Instagram video is misunderstood as diverting audiences away from TV, film

The article from Variety discusses a study by Tubular Labs which reveals that social video audiences are significantly larger than previously thought, with over 1.6 billion unique viewers engaging with TV and film content on social media platforms in the last year. This number is nearly double the estimated global TV audience, highlighting the shift towards digital consumption. The study found that 75% of these viewers are under 35, with a notable presence of Gen Z and millennials. It also notes that while YouTube dominates with 80% of the social video views, platforms like TikTok and Instagram are growing rapidly. The content ranges from official studio releases to fan-made videos, with the latter often driving more engagement. This trend underscores the importance of social media in modern entertainment marketing and audience engagement strategies.

Read the Full Variety Article at:
[ https://variety.com/2025/digital/news/social-video-audiences-tv-films-study-1236288276/ ]

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