• Wed, January 29, 2025

by: Variety

Social Video Diverts Audiences From TV and Films? This Study Begs to Differ

Interview with Natasha Hritzuk on her research showing YouTube, TikTok, Instagram video is misunderstood as diverting audiences away from TV, film

by: Reuters

Exclusive: Netflix expands toy business with 'Stranger Things' licensing deal

Netflix is expanding its presence in the toy business, striking its first master licensing deal with the company behind the popular Squishmallows plush toys to develop a product line inspired by its hit science-fiction series "Stranger Things.

by: Essence

The Visionaries Behind JOOLS TV: How Justin And Patrice Brim Are Transforming Children's Entertainment

With its fusion of classic nursery rhymes and hip-hop beats, this channel is creating a safe, entertaining, and educational space for kids and parents alike.

by: MLB

Rangers announce details for 2025 game TV broadcasts

The Rangers television deal has finally come together. On Tuesday, the club announced details for the club's 2025 television game broadcasts on Rangers Sports Network (RSN), the creation of which was announced on Monday.

by: pinkvilla

Kannivedi OTT Release: Keerthy Suresh starrer Tamil tech thriller to stream on THIS platform after theatrical run?

Read on to learn when and where you can watch Keerthy Suresh starrer Tamil thriller film Kannivedi, after its theater release.

by: Metro

BBC star Michael Baggott dies aged 51 after suffering heart attack

Flog It! star Michael Baggott has died at the age of 51, a statement on his social media has announced. 'Heartbroken to share that Michael died yesterday in hospital of a heart attack following a stroke in October,' the statement read.

by: Couriermail

'Inexcusable': Internet loses it after Princess Kate wears Chanel bag to Holocaust memorial

When the princess arrived at the London Guildhall for the event, she was wearing a black ensemble accessorised with a bag from the brand, the iconic interlocked Cs on clear display. Video from the event shows she was still toting the bag when she met with Holocaust survivors Yvonne Bernstein and Stephen Frank.

by: Newsweek

Martha Stewart, 83, Gets Seductive in Nearly NSFW Video

Martha Stewart may be 83 years old, but the domestic diva is proving that confidence never goes out of style with a sultry new video on social media. In the clip posted on Instagram, Stewart asks, "What gets me in the nude?"

by: Forbes

'Dish Nation,' 'Person, Place Or Thing' & 'Pictionary' Canceled In Syndication

"Dish Nation," and game shows "Person, Place or Thing" and "Pictionary" from Fox Television Stations will not be returning to syndication next season.

by: Today

Meg Ryan and Billy Crystal re-create famous 'When Harry Met Sally...' scene in Hellmann's Super Bowl ad

"When Harry Met Sally…" stars Billy Crystal and Meg Ryan spoofed their classic scene from the iconic 1989 romantic comedy in which Ryan's character, Sally, fakes an orgasm at lunch at Katz's Delicatessen in New York City by parodying it in a Super Bowl ad for Hellmann's mayonnaise.

by: autoweek

5 Biggest Offseason Moves for IndyCar Heading Into 2025

Drivers Callum Ilott and Robert Shwartzman are the faces of the renowned European operation that gives IndyCar the most full-time teams since 2018. It joins Meyer Shank Racing, Juncos Hollinger Racing, and Arrow McLaren as the most recent operations.

by: soapcentral

How long did Matt James and Rachel Kirkconnell date? Relationship timeline explored as Bachelor star denies infidelity rumors after split

Rachel Kirkconnell has denied infidelity rumors following her split with Matt James after dating for four years. Their breakup was announced by James in an Instagram post on January 16.

by: MSN

When It Comes to Finding New Movies and Shows, I Prefer This Rotten Tomatoes Alternative

Most online discussions surround the latest movies and shows, but that's not what I want to watch. I'm always on the watch for those unique hidden gems and cult status shows that fit my niche interests—and that's why I use Letterboxd instead of Rotten Tomatoes.

by: Tuko

Relationship Expert Advises 2 Face, Annie after Announcing Separation Online: "Double-Edged Sword"

Face and Annie Idibia have been together for 25 years and blessed with two adorable daughters. the couple met when Annie was only 15 and tied the knot in 2013.

by: Yardbarker

Jameis Winston lands big job for Super Bowl

Jameis Winston proved with the Cleveland Browns this season that he is still capable of capturing the attention of fans, and the veteran quarterback has parlayed that popularity into a media gig for the Super Bowl.

by: Tuko

Wema Sepetu Publicly Displays HIV Status after Doing Tests Online

Tanzanian actress Wema Sepetu shared an emotional moment as she took an HIV test and revealed her negative results online. She heaved a sigh of relief.

by: Metro

Selena Gomez's emotional anti-Trump plea failed for a surprising reason

Gomez's post was immediately controversial with many right-wing pundits who ridiculed the post. Senatorial candidate Sam Parker even publicly called for Selena to be deported.

by: Yahoo

Kristen Stewart and Steven Yeun can't save the shallowness of 'Love Me'

Kristen Stewart and Steven Yeun carry the weight of the new science fiction romance film "Love Me." But they're not able to save a shallow script.

by: MSN

Sabotage. Betrayal. 'The Traitors' makes reality TV villainy fun again.

When Survivor veteran Rob Mariano turned the tables on RuPaul's Drag Race's Bob the Drag Queen during a tense confrontation in the fourth episode of The Traitors, it had been the biggest game move so far in Season 3 of the Peacock series.

by: Yahoo

Imogen Heap on Viral 'Headlock' Success, AI and Ariana Grande: 'There's a New Type of Energy This Time'

The British musician has influenced dozens of stars including A$AP Rocky, Mac Miller and Ariana Grande. Now, her earliest solo material has found a second wind online and is hitting new chart highs.

by: Tuko

Uhuru Kenyatta's Support for Trump's Suspension of Aid Divides Kenyans: "He's Right"

Kenya's retired president Uhuru Kenyatta backed President Donald Trumps move to suspend aid for 90 days. Uhuru said African countries should be self sufficient.

by: MSN

Was Logan Paul's WWE Title Shot a Result of His Social Media Influence Rather Than His Wrestling Skills?

Logan Paul's rapid ascent in WWE is attributed to his vast social media influence and notable wrestling skills. Despite his quick title opportunities sparking debates, his commitment and match quality have earned respect within WWE,

by: MSN

Alabama Barker Denies Bhad Bhabie's Allegations She Got Pregnant by Tyga and Had an Abortion

Alabama Barker has firmly denied allegations made by Bhad Bhabie in a recent diss track. According to Bhad Bhabie, Barker got pregnant by rapper Tyga and had a subsequent abortion, which she referenced in her song "Over Cooked".

by: Tuko

Azziad Nasenya Speaks out for First Time Amidst Unpaid Debt Allegations: "I'm Fine"

Azziad broke her silence after unpaid debt allegations, reassuring fans she is fine and thanking them for their overwhelming love after being off social media.

by: MSN

Is Comcast Corporation (CMCSA) the Best 5G Stock to Invest in According to Analysts?

We recently published a list of 10 Best 5G Stocks to Invest in According to Analysts. In this article, we are going to take a look at where Comcast Corporation (NASDAQ:CMCSA) stands against other best 5G stocks to invest in according to analysts.

by: MSN

The main reason why Wrexham won't be able to negotiate TV deals with Netflix

Ryan Reynolds and Rob McElhenney's dream of securing a Netflix TV deal for Wrexham has hit a roadblock. Here's why they aren't allowed to negotiate.

by: MSN

Meta Agrees To Pay $25 Million To Settle Donald Trump's Lawsuit Over Account Suspension

Meta has settled a lawsuit brought by Donald Trump after the social media giant suspended him from their Facebook and Instagram platforms following the January 6, 2021 attack on the Capitol. As part of the agreement,

by: MSN

The Young and the Restless: Genoa City's Rogues Gallery

On The Young and the Restless, there has been a bevy of nemeses, but who takes the crown for being the worst — or best, as the case may be?

by: MSN

Where to Live Stream the Grammys in 2025: Free and Paid Options

The Grammys have aired on CBS (and later, Paramount+) since 1973, with red carpet pre-show coverage from Entertainment Tonight and additional coverage available exclusively on social media. Live streaming the Grammys is easy if you follow a few tips.

by: MSN

Who Will Be Trapped By Billy's Media Company After Young and the Restless January 28?

by: MSN

Truth Behind Jake Paul vs Logan Paul Poster

After both Jake and Logan Paul posted a photo of them coming face-to-face, speculation mounted about a possible fight between the brothers.

by: MSN

Here's what Mzansi said KayB's dismissal from the Big Brother Mzansi

Popular reality TV star, KayB has been disqualified from the 'Big Brother Mzansi' competition show with immediate effect. She got dismissed on Wednesday.

by: MSN

Warner Bros Discovery gets at least three bids for Polish broadcaster TVN

Jo Crowley and Elvira Pollina WARSAW/LONDON (Reuters) - Warner Bros Discovery Inc has received non-binding offers for Polish broadcaster TVN from at least three bidders, sources familiar with the matter and one fund involved told Reuters on Wednesday.

by: MSN

Get A First Look at Universal Studios Hollywood Fan Fest Coming This April and May

Universal Studios Hollywood has officially revealed a first-look at their Universal Fan Fest Nights coming to the theme park this April and May. A celebration of fandom, this first-of-its-kind, immersive experience at Universal Studios Hollywood drops this spring as an all-new,

by: MSN

Former MTV VJ and Radio Host Matt Pinfield Suffers Massive Stroke

Former MTV personality Matt Pinfield has been placed under a conservatorship following a massive stroke that he suffered earlier this month. According to TMZ, the former Columbia Records executive and radio show host suffered a stroke on Jan.

by: MSN

Moana 2 Digital Release: Check out release date and where to watch

The sequel to Moana is now available for digital rental and purchase on platforms like Prime Video and Apple TV. The film features Moana's next adventure and a star-studded voice cast. The physical release date is yet to be confirmed but could arrive by late March or early April.

by: MSN

Why the owner of UFC and WWE is having a moment

Since merging WWE and UFC, TKO Holdings has expanded the possibilities for fight sports and entertainment with media deals, sponsorships, and events.

by: MSN

Samsung's The Frame TV Blends Art and Entertainment

Samsung's Frame TV is more than just another screen — it's a gorgeous blend of style and functionality for anyone who wants their home tech to work as hard on aesthetics as it does on performance. It's a TV that looks like a piece of art when you're not streaming your favorite shows,

by: MSN

The 5 Embarrassing Jim Acosta Clips That Cement His Legacy as a Media Hack and Complete Fraud

Those of us who haven't spent much time in airport terminals recently might be forgiven for thinking that Jim Acosta had long left CNN, along with pretty much everyone else of note. But, no -- he of the permafixed hair and the undying grudge against Donald Trump was still with the network until his rage-quit Tuesday after a reshuffle would have

by: MSN

John Cleese, 85, in savage dig at Elon Musk as he quits X over 'class' of users on social media platform

Legendary British comedian and actor John Cleese announced his plans to leave the social media platform X on Tuesday. The 85-year-old Monty Python star has long expressed dissatisfaction with the site's direction under owner Elon Musk.

by: MSN

Why Did Sharelle Rosado and Chad "Ochocinco" Johnson Break Up? Inside the Couple's Drama

W.A.G.S. to Riches' star Sharelle Rosado and Chad "Ochocinco" Johnson were together for four years before ending their engagement in October 2024.

by: MSN

Are Jake and Logan Paul about to fight on Max?

Cryptic social media posts from the Paul brothers suggest something combat-related is coming from the pair. Will the Paul brothers be stepping into the boxing ring across from one another? The two influencers are certainly hinting that will be the

by: MSN

Here's a Complete List of Every Rapper With Podcasts

by: MSN

Bryan Adams, Matty Matheson set for inaugural Departure Festival + Conference

Bryan Adams, Matty Matheson, Mustafa and Death From Above 1979 are among the stars set to appear at the inaugural Departure Festival + Conference.

by: MSN

Was JEALOUS Ryan Reynolds behind Blake Lively and Justin Baldoni's 'It Ends With Us' fallout and lawsuits?

Blake Lively and Justin Baldoni's high-profile lawsuit set for 2026 has fans divided. Comedian Heather McDonald suggested Ryan Reynolds' jealousy sparked the feud. Lively alleged harassment, while Baldoni countersued for $400 million.

by: MSN

Latest Music Industry Hires: Sony Music Publishing, Orange Amplification, 2b Entertainment, iHeartMedia, More

by: MSN

'Your Friendly Neighborhood Spider-Man' Star Feared Series Would Be "Woke"

Man' voice actor Hudson Thames has questionably revealed he is glad that the series is not "annoying and woke."

by: MSN

Delhi Men, Want To Know Your 'Girlfriend's Secrets'? Private Detective's Unique Offer Goes Viral

A Delhi 'Private Detective' is going viral on social media, where the man offered to find one's partner's 'secrets' before settling for a marriage. The 'offer' seemed exclusively for men, as it

Social Video Diverts Audiences From TV and Films? This Study Begs to Differ

Interview with Natasha Hritzuk on her research showing YouTube, TikTok, Instagram video is misunderstood as diverting audiences away from TV, film
The article from Variety discusses a study by Tubular Labs which reveals that social video audiences are significantly larger than previously thought, with over 1.6 billion unique viewers engaging with TV and film content on social media platforms in the last year. This number is nearly double the estimated global TV audience, highlighting the shift towards digital consumption. The study found that 75% of these viewers are under 35, with a notable presence of Gen Z and millennials. It also notes that while YouTube dominates with 80% of the social video views, platforms like TikTok and Instagram are growing rapidly. The content ranges from official studio releases to fan-made videos, with the latter often driving more engagement. This trend underscores the importance of social media in modern entertainment marketing and audience engagement strategies.

Read the Full Variety Article at:
https://variety.com/2025/digital/news/social-video-audiences-tv-films-study-1236288276/

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