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InStyle's Fashion Week Formula: Lessons From Viral NYFW Moments

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  Print publication without navigation Published in Media and Entertainment on by Forbes
          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
In today's media landscape, capturing audience attention demands more than main event coverage. Publishers like InStyle recognize the power of behind-the-scenes content.
The article from Forbes, published on March 17, 2025, discusses InStyle's approach to covering New York Fashion Week (NYFW) and the lessons learned from viral moments during the event. InStyle's strategy focused on creating content that resonates with a younger, digitally-savvy audience by leveraging TikTok and other social media platforms. Key takeaways include the importance of authenticity, quick adaptability to trends, and the power of behind-the-scenes content. The article highlights specific viral moments, such as a spontaneous dance challenge at a fashion show and an influencer's unique take on street style, which significantly boosted engagement. InStyle's success underscores the need for brands to embrace real-time, interactive content to connect with audiences effectively during high-profile events like NYFW.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/tiktok/2025/03/17/instyles-fashion-week-formula-lessons-from-viral-nyfw-moments/ ]