Foxcorporationpurchasesone-thirdof Indy Carcompany Penske Entertainment Whatitmeans

Published in Media and Entertainment on Thursday, July 31st 2025 at 17:05 GMT by The New York Times
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As part of the arrangement, Fox Sports also extended its media rights deal with IndyCar for several years.

Fox Corporation's Bold Move: Acquiring Penske Entertainment and the Future of IndyCar

In a seismic shift for the world of motorsports, Fox Corporation has announced its acquisition of Penske Entertainment, the parent company overseeing the IndyCar Series, the iconic Indianapolis Motor Speedway (IMS), and related assets. The deal, valued at an estimated $4.2 billion, marks one of the most significant transactions in American racing history and positions Fox as a dominant force in open-wheel racing. Announced on July 31, 2025, the purchase comes at a time when IndyCar is seeking to expand its global footprint amid growing competition from Formula 1 and NASCAR. This move not only consolidates Fox's media empire but also promises to inject new energy into a series that has long been overshadowed by its rivals.

The acquisition encompasses the full suite of Penske Entertainment's holdings, which Roger Penske, the legendary team owner and businessman, acquired in late 2019. At the heart of the deal is the IndyCar Series itself, North America's premier open-wheel racing championship, featuring high-speed events like the Indianapolis 500, often dubbed "The Greatest Spectacle in Racing." Also included is the historic IMS, a 2.5-mile oval track in Speedway, Indiana, that has hosted the Indy 500 since 1911 and draws over 300,000 fans annually. Penske Entertainment's portfolio extends to the IMS Productions media arm and various ancillary businesses, such as event management and merchandising. Fox, already a major player in sports broadcasting with rights to NFL, MLB, and college football, sees this as an opportunity to vertically integrate content creation and distribution.

Roger Penske, now 88, has been the steward of IndyCar since purchasing it from Hulman & Company for an undisclosed sum five years ago. Under his leadership, the series experienced a renaissance: viewership stabilized, new teams entered the fray, and international races were added to the calendar. Penske's hands-on approach—rooted in his decades as a team owner with Team Penske—helped modernize operations, from hybrid engine technology to enhanced safety protocols. However, sources close to the deal indicate that Penske's decision to sell stems from a desire to secure the long-term legacy of IndyCar while allowing him to focus on his other ventures, including his automotive empire and NASCAR interests. "I've poured my heart into this series, but it's time for fresh vision," Penske said in a statement. "Fox has the resources and passion to take IndyCar to new heights."

For Fox Corporation, led by CEO Lachlan Murdoch, this acquisition aligns with a broader strategy to dominate live sports content in an era of streaming wars. Fox has held broadcasting rights for portions of the IndyCar schedule since 2025, following a lucrative deal that shifted coverage from NBC. The network's coverage has been praised for its high-production values, including drone footage and in-depth driver profiles, which have helped boost ratings by 15% in the past season. By owning the series outright, Fox can now control everything from race scheduling to media rights sales, potentially bundling IndyCar with its other properties on platforms like Fox Sports and Tubi. Analysts speculate that this could lead to innovative cross-promotions, such as IndyCar drivers appearing in NFL pre-game shows or integrated reality series following racers' lives.

The deal's financials underscore its ambition. While the $4.2 billion price tag includes assumption of some debts, it reflects IndyCar's undervalued potential compared to NASCAR's $10 billion-plus enterprise value or Formula 1's skyrocketing $20 billion market cap under Liberty Media. Fox plans to invest an additional $500 million over the next five years into infrastructure upgrades at IMS, including a state-of-the-art fan zone and enhanced digital ticketing. This infusion could address longstanding criticisms of IndyCar's facilities, which some fans have called outdated compared to F1's glitzy circuits in Miami or Las Vegas.

Reactions from the racing community have been mixed but largely optimistic. Drivers like reigning champion Alex Palou expressed excitement about the stability and growth prospects. "Fox knows how to tell stories, and that's what racing needs—more eyes on the drama," Palou told reporters. Team owners, however, voiced cautious concerns about potential conflicts of interest, given Fox's existing ties to other sports. "We need assurances that IndyCar won't become just another cog in a media machine," said one anonymous owner. Fans, active on social media, have flooded platforms with memes and debates, with some hailing it as a "game-changer" for accessibility, while others worry about commercialization diluting the sport's heritage.

This acquisition arrives amid a transformative period for motorsports. Formula 1's popularity has exploded in the U.S., thanks to Netflix's "Drive to Survive" and high-profile events, drawing younger demographics that IndyCar has struggled to capture. NASCAR, meanwhile, continues to dominate stock car racing with its loyal fanbase and regional appeal. IndyCar, with its blend of oval, street, and road courses, offers a unique product—speeds exceeding 230 mph and wheel-to-wheel action—but has faced challenges in marketing and sponsorship. Fox's involvement could bridge this gap by leveraging its entertainment divisions. Imagine IndyCar races streamed live on Disney+ (through Fox's parent company affiliations) or celebrity crossovers, similar to how F1 has courted Hollywood stars.

Looking deeper, the deal raises questions about the future of motorsports governance. Penske's era emphasized driver safety and technological innovation, such as the introduction of aeroscreens following tragic accidents. Fox, with its corporate muscle, might push for more aggressive expansion, including races in emerging markets like Asia or Latin America. There's talk of hybrid or electric transitions to align with global sustainability trends, potentially attracting eco-conscious sponsors. However, purists fear that corporate ownership could prioritize profits over tradition, echoing criticisms leveled at Liberty Media's F1 stewardship.

Economically, the acquisition could ripple through Indiana's economy, where IMS is a cornerstone, generating over $500 million annually in tourism and jobs. Local officials in Speedway have welcomed the news, with Mayor Joe Hogsett stating, "This ensures the Indy 500 remains a jewel in our crown for generations." On a national scale, it bolsters Fox's position against competitors like ESPN and NBCUniversal, who have been snapping up sports rights in a bidding frenzy.

Challenges loom, of course. Regulatory approval from antitrust bodies like the FTC could scrutinize the deal for monopolistic tendencies in sports media. Additionally, integrating Penske's operations into Fox's bureaucracy might cause short-term disruptions, such as changes in race calendars or broadcasting teams. Yet, the optimism is palpable. Industry analyst Sarah Jenkins of Motorsport Insights predicts, "This could be IndyCar's breakout moment. With Fox's reach, we're talking about doubling viewership within three years and rivaling F1's U.S. buzz."

As the dust settles, one thing is clear: Fox Corporation's purchase of Penske Entertainment isn't just a business transaction—it's a bet on the enduring thrill of American open-wheel racing. By owning the tracks, the teams' playground, and the media narrative, Fox is poised to redefine IndyCar for a digital age. Whether it leads to unprecedented growth or unforeseen pitfalls remains to be seen, but for now, the engines are revving toward an exciting new chapter. Fans, drivers, and executives alike will be watching closely as this powerhouse merger takes the green flag.

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Foxcorporationpurchasesone-thirdof Indy Carcompany Penske Entertainment Whatitmeans

Fox Corporation's Bold Move: Acquiring Penske Entertainment and the Future of IndyCar