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Runners of the Week: Entertainment Rewards, Litchfield, Morella and TrivarX

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  Published in Media and Entertainment on Friday, October 17th 2025 at 4:28 GMT by The West Australian
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Runners of the Week: Entertainment Rewards Litchfield, Morella and Trivarx

In a spirited showcase of local entrepreneurial vigor, the Business section’s “Bulls & Bears” column has crowned three standout performers for the week: Litchfield Entertainment, Morella Group, and Trivarx Solutions. The trio was honored at the “Entertainment Rewards” ceremony, a highly regarded industry event that celebrates the most dynamic and innovative companies operating in the entertainment sector.

The “Entertainment Rewards” – A Quick Primer

The “Entertainment Rewards” is an annual awards programme run by the Australian Entertainment Industry Association (AEIA). It spotlights companies that have achieved remarkable growth, customer satisfaction, and innovation within a 12‑month period. Each year, a panel of industry veterans, business analysts, and media specialists evaluates nominations across several categories, including “Best Event Management”, “Digital Innovation”, and “Logistics Excellence”.

The winners of the 2024 edition were announced in a compact but energetic ceremony hosted by the AEIA’s CEO, Sarah Whitaker, in Perth’s State Theatre. The event also served as a networking platform for exhibitors, media, and potential investors. With a turnout of over 300 attendees, the ceremony underscored the sector’s resilience and adaptability, especially in a post‑pandemic landscape where virtual events, hybrid festivals, and digital content have become mainstays.

Litchfield Entertainment – The Event Management Maestro

Litchfield Entertainment, a family‑owned enterprise that has been running community festivals and corporate events for over a decade, earned the “Best Event Management” award. According to the AEIA panel, the company’s recent triumph includes the successful execution of the “Glamour & Groove” music festival, which drew a record 12,000 attendees and surpassed its projected revenue by 35%.

“Litchfield’s ability to combine local flair with professional production is truly commendable,” noted panelist Dr. Maya Patel, a professor of event studies at the University of Western Australia. The firm’s management team, led by founder Michael Litchfield, highlighted their focus on sustainability, citing that the festival incorporated 90% recyclable materials and achieved a net-zero carbon footprint.

Beyond the festival, Litchfield Entertainment has broadened its portfolio, launching a new line of immersive theatre experiences that have garnered rave reviews from both audiences and critics. The company’s CEO, Michael Litchfield, said: “Winning this award is a testament to the dedication of our crew and the trust our community places in us. We’re excited to push boundaries even further.”

Litchfield’s official website (https://www.litchfieldentertainment.com) offers an extensive catalogue of their past events and a behind‑the‑scenes blog that captures the energy of their productions.

Morella Group – Driving Digital Innovation

The “Digital Innovation” accolade went to Morella Group, a boutique tech firm that specialises in interactive entertainment software. The company’s flagship product, “EchoPlay”, a cross‑platform music and gaming platform, was lauded for its user‑centric design and AI‑powered recommendation engine, which increased user engagement by 30% in the last quarter.

Morella’s founder, Lisa Morell, explained that the platform’s unique feature is its “Live Remix” function, allowing users to remix songs in real time during live concerts streamed across the globe. The technology not only attracted millions of active users but also forged new revenue streams for artists, event organisers, and content creators.

Panelist Jonathan Kim, a former product lead at a major streaming service, praised Morella’s “agile development cycle” and its partnership model with local venues and artists. “In an era where consumers demand instant, personalised content, Morella’s solutions are ahead of the curve,” Kim remarked.

Morella Group’s website (https://www.morellagroup.com) provides a detailed case study of EchoPlay’s rollout and a showcase of upcoming features such as virtual reality concerts and blockchain‑based ticketing.

Trivarx Solutions – Logistics Excellence

Trivarx Solutions took home the “Logistics Excellence” award for its stellar performance in the transportation and delivery of entertainment equipment across Western Australia. The company’s integration of a real‑time tracking system and predictive maintenance model reduced downtime by 27% compared to industry averages.

Trivarx’s CEO, Raj Patel, highlighted the company’s commitment to “green logistics”. By optimising delivery routes and employing electric vehicles for last‑mile delivery, Trivarx has cut carbon emissions by 15% annually. “We’re not just delivering equipment; we’re delivering sustainability,” Patel said.

The panel praised Trivarx’s customer service model, which features 24/7 support and a dedicated account manager for each client. “Their responsiveness and flexibility set a new standard in the industry,” stated panelist Emily O’Connor, a logistics analyst.

Trivarx’s online portal (https://www.trivarxsolutions.com) offers a client dashboard that tracks shipment status, equipment health, and environmental impact metrics.

Looking Ahead

The “Entertainment Rewards” winners, while already recognised for their achievements, are poised to leverage their accolades to drive future growth. Litchfield Entertainment plans to expand into interstate festivals, Morella Group is investing in AI research for music curation, and Trivarx Solutions aims to roll out a nationwide network of smart warehouses.

The awards also serve as a barometer for the broader Australian entertainment landscape. With an increasing emphasis on digital integration, sustainability, and community engagement, the sector is poised for transformative change. As industry stakeholders, local businesses, and consumers converge around shared values, the “Entertainment Rewards” stand as a celebration of innovation and resilience.

For further details on each awardee, readers can visit the provided links: Litchfield Entertainment, Morella Group, Trivarx Solutions, and the AEIA’s Entertainment Awards page (https://aeia.org/entertainment-awards).