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'AI in media, entertainment sector can increase revenue by 10%'

The Ernst & Young report, titled 'A Studio Called India', said that the global M&E industry was undergoing a dramatic transformation, driven by the proliferation of AI. "From content creation and curation to monetisation and distribution,
The article from MSN India discusses a report by EY and FICCI which highlights the potential of Artificial Intelligence (AI) to significantly boost the media and entertainment sector in India. According to the report, AI can increase revenue by up to 10% by enhancing content personalization, improving operational efficiencies, and enabling better audience engagement. The integration of AI technologies is seen as a game-changer for the industry, promising not only higher revenues but also more tailored and engaging content for consumers. The report also emphasizes the need for the sector to adapt to these technologies to stay competitive in the rapidly evolving digital landscape.

Read the Full Hindustan Times Article at:
[ https://www.msn.com/en-in/news/India/ai-in-media-entertainment-sector-can-increase-revenue-by-10/ar-AA1Ea3pg ]