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It's Spotlight Enters the DOOH Industry, Takes Over Digital Screens at CP.67 Mall, Mohali

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NewsVoir Chandigarh [India], May 2: It's Spotlight, a newly launched data-driven digital out-of-home (DOOH) advertising startup, has officially taken over the digital screens at CP.67 Mall, Mohali's biggest lifestyle and entertainment destination. It will exclusively manage and operate the mall's complete advertising inventory, including OOH, DOOH, ATL, and BTL, transforming how brands connect with high-footfall […]
IT'S Spotlight, a division of IT'S MY CITY, has entered the Digital Out-of-Home (DOOH) advertising industry by taking over digital screens at CP 67 Mall in Mohali, Punjab. This move aims to enhance the shopping experience for visitors through dynamic and engaging content, including advertisements, promotions, and entertainment. The initiative is part of a broader strategy to leverage the growing DOOH market in India, which is expected to see significant growth due to increasing urbanization and digitalization. IT'S Spotlight plans to expand its presence in other high-traffic areas across the country, offering brands a new platform to reach their target audiences effectively.

Read the Full ThePrint Article at:
[ https://theprint.in/ani-press-releases/its-spotlight-enters-the-dooh-industry-takes-over-digital-screens-at-cp-67-mall-mohali/2612809/ ]