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Why Compelling, Newsworthy And Relevant Stories Are Key To Getting Earned Media Coverage

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Good stories are compelling, newsworthy and relevant. Compellingness consists of having hooks that draw audiences in. Newsworthiness comes down to being timely. Relevance involves being a topical or geographic fit for an outlet. On a broad level, most outlets focus on a specific topic or geographic area.
The article from Forbes Agency Council, published on May 13, 2025, emphasizes the importance of crafting compelling, newsworthy, and relevant stories to secure earned media coverage. It explains that in a saturated media landscape, brands must go beyond traditional press releases and focus on creating narratives that resonate with audiences and align with current trends and issues. The article highlights that stories with a strong human interest angle, unique insights, or those that address timely topics are more likely to capture the attention of journalists and editors. Additionally, it stresses the need for authenticity and transparency in storytelling to build trust and credibility with the audience. By leveraging these elements, brands can increase their chances of gaining valuable media exposure and enhancing their reputation.

Read the Full Forbes Article at:
[ https://www.forbes.com/councils/forbesagencycouncil/2025/05/13/why-compelling-newsworthy-and-relevant-stories-are-key-to-getting-earned-media-coverage/ ]