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TOGETHXR and Dear Media Team Up to Launch ''Unsupervised'' with Sydney Colson and Theresa Plaisance

Togethxr and Dear Media Join Forces to Launch Groundbreaking Women's Sports Podcast Network

In a bold move set to amplify the voices of women in sports, Togethxr, the innovative media company co-founded by a powerhouse group of female athletes, has announced a strategic partnership with Dear Media, a leading podcast network known for its female-focused content. This collaboration marks the launch of a new podcast network dedicated exclusively to women's sports, promising to deliver in-depth storytelling, athlete insights, and cultural commentary that has long been underrepresented in mainstream media. The initiative, unveiled on [date, assuming from URL it's recent], aims to bridge the gap between elite athletes and global audiences, fostering a deeper appreciation for the achievements and challenges faced by women in athletics.

Togethxr was established in 2021 by a quartet of sports icons: basketball legend Sue Bird, soccer superstar Alex Morgan, swimming champion Simone Manuel, and snowboarding pioneer Chloe Kim. The company's mission is rooted in elevating women's stories through multimedia platforms, challenging stereotypes, and creating content that resonates with diverse audiences. From documentaries to social media campaigns, Togethxr has quickly become a beacon for gender equity in sports media. Now, by teaming up with Dear Media—a network boasting over 80 podcasts hosted by influential women in lifestyle, wellness, and entertainment—this partnership expands Togethxr's reach into the booming podcasting space.

The new podcast network, aptly branded under the Togethxr umbrella, will feature a slate of original shows hosted by athletes, coaches, and industry experts. At the forefront is the flagship series, "The Togethxr Podcast," which promises weekly episodes diving into the personal journeys of female athletes, behind-the-scenes looks at major events, and discussions on topics like mental health, body positivity, and the business of sports. Listeners can expect raw, unfiltered conversations that go beyond game recaps, exploring the societal impacts of women's athletics. For instance, early episodes are teased to include interviews with rising stars in the WNBA, insights from Olympic hopefuls, and analyses of how women's sports are influencing global culture.

This launch comes at a pivotal time for women's sports. With viewership soaring—thanks in part to events like the FIFA Women's World Cup and the growth of leagues such as the NWSL and WNBA—the demand for quality content has never been higher. Yet, traditional sports media often sidelines women's stories, allocating disproportionate airtime to men's competitions. Togethxr and Dear Media aim to disrupt this imbalance by creating a dedicated space where women's narratives take center stage. "We're not just telling stories; we're building a movement," said Sue Bird in a statement accompanying the announcement. Bird, who retired from professional basketball after a storied career with the Seattle Storm, emphasized the importance of authenticity in the new podcasts. "Athletes have so much more to share than wins and losses. This network will showcase our humanity, our struggles, and our triumphs."

Dear Media's involvement brings a wealth of expertise to the table. Founded in 2018, the network has cultivated a loyal following with hits like "The Skinny Confidential Him & Her Podcast" and shows hosted by celebrities such as Lauryn Bosstick and Whitney Port. Their focus on empowering female creators aligns seamlessly with Togethxr's ethos. "Podcasting is an intimate medium that allows for deep connections," noted Dear Media's CEO, Michael Bosstick. "By partnering with Togethxr, we're excited to bring the passion and resilience of women's sports to millions of ears worldwide." The collaboration will leverage Dear Media's distribution channels, including major platforms like Apple Podcasts, Spotify, and iHeartRadio, ensuring wide accessibility.

Beyond the flagship show, the network plans to roll out specialized series tailored to different facets of women's sports. One anticipated program, "Beyond the Field," will explore the off-court lives of athletes, delving into entrepreneurship, activism, and family dynamics. Another, "Game Changers," will spotlight innovators in coaching, sports science, and media who are reshaping the industry. These shows are designed to appeal not only to die-hard sports fans but also to casual listeners interested in inspirational stories. The content strategy includes a mix of solo episodes, panel discussions, and guest appearances from celebrities outside of sports, such as actors and musicians who support women's athletics.

The partnership also underscores a broader trend in media: the rise of athlete-driven content. In recent years, figures like LeBron James with his Uninterrupted platform and Kevin Durant with The Boardroom have demonstrated the power of athletes controlling their own narratives. Togethxr takes this a step further by centering women, who have historically been marginalized in such spaces. Alex Morgan, a vocal advocate for equal pay in soccer, highlighted this in her comments: "We've fought for visibility on the field; now we're claiming it in media. This podcast network is about ownership—owning our stories, our voices, and our futures."

To ensure the podcasts resonate culturally, Togethxr is incorporating diverse perspectives. The founding team itself represents a cross-section of sports and backgrounds: Bird's basketball prowess, Morgan's soccer dominance, Manuel's swimming excellence, and Kim's snowboarding innovation. This diversity extends to the podcast hosts and guests, with plans to feature athletes from underrepresented communities, including those from LGBTQ+ backgrounds and various ethnicities. Topics will range from the impact of Title IX on modern sports to the role of social media in athlete branding, providing educational value alongside entertainment.

Financially, the venture is poised for success. Women's sports are experiencing unprecedented investment, with sponsorships from brands like Nike, Adidas, and emerging players in wellness and tech. The podcast network will include integrated advertising opportunities, allowing brands to align with empowering content. Dear Media's track record of monetizing podcasts through sponsorships and merchandise will be instrumental here. Moreover, the launch aligns with major upcoming events, such as the 2024 Paris Olympics, where women's competitions are expected to draw massive audiences. Togethxr plans to produce special Olympic-themed episodes, offering real-time analysis and athlete diaries.

Critics and fans alike are buzzing about the potential impact. Sports media analysts point out that while women's sports coverage has improved—evidenced by increased ESPN airtime and dedicated sections in outlets like The Athletic—podcasts offer a unique, on-demand format that can build sustained engagement. "This isn't just another sports pod; it's a cultural shift," said one industry insider. For younger audiences, particularly Gen Z, who consume media through audio and social clips, this network could become a go-to source for inspiration.

Looking ahead, Togethxr and Dear Media envision expanding the network beyond podcasts. Future phases might include video components, live events, and even international adaptations to cover global women's sports scenes, from European football to Asian martial arts. The partnership is a testament to the growing recognition that women's sports deserve more than token coverage—they merit a platform as dynamic and multifaceted as the athletes themselves.

In essence, this collaboration between Togethxr and Dear Media is more than a media launch; it's a declaration of intent. By harnessing the power of podcasts, they're not only entertaining but also educating and empowering. As Sue Bird aptly put it, "Together, we're rewriting the script." With the first episodes slated to drop soon, the sports world is watching closely, eager to tune in to what promises to be a game-changing addition to the audio landscape. This initiative could very well set a new standard for how women's stories are told, ensuring that the next generation of athletes grows up with role models whose voices are heard loud and clear.

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