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"This is me telling part of myself most public figures won't share": Ajebo Danny
//media-entertainment.news-articles.net/content/ .. most-public-figures-won-t-share-ajebo-danny.html
Published in Media and Entertainment on Saturday, August 2nd 2025 at 21:42 GMT by legit🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Social media influencer Daniel Walter, aka Ajebo Danny, speaks on the silent struggles of public figures. He shares ways technology can help entertainment.
Creatives Must Embrace Technology to Scale the Entertainment Industry: Insights from Daniel Walter
In the ever-evolving landscape of Nigeria's creative sector, one voice stands out for its forward-thinking approach: Daniel Walter, a multifaceted entrepreneur, tech enthusiast, and advocate for innovation in entertainment. As the founder of Walter Group, a conglomerate that spans real estate, technology, and creative ventures, Walter has positioned himself at the intersection of artistry and digital advancement. In a recent in-depth discussion, he emphasized the critical need for creatives—musicians, filmmakers, actors, and content creators—to harness technology not just as a tool, but as a foundational element for building scalable, sustainable industries. His insights shed light on how the Nigerian entertainment scene, often celebrated for its raw talent and cultural richness, can transcend local boundaries and compete on a global stage by integrating tech-driven strategies.
Walter begins by painting a vivid picture of the current state of Nigeria's creative economy. He notes that while the country boasts an abundance of talent, from Afrobeat superstars like Burna Boy and Wizkid to Nollywood's prolific film output, the industry remains fragmented and heavily reliant on traditional models. "Creatives need to understand that technology is the bridge to scalability," Walter asserts. He argues that without embracing digital tools, many artists and producers are stuck in a cycle of short-term gains, unable to build long-lasting empires. For instance, he points to the music industry, where streaming platforms like Spotify and Apple Music have revolutionized distribution, yet many Nigerian artists still struggle with monetization due to a lack of tech literacy. Walter urges a mindset shift: viewing technology as an enabler rather than a disruptor.
Delving deeper, Walter highlights specific technologies that can transform the creative space. Artificial intelligence (AI), he explains, is not just a buzzword but a game-changer for personalization and efficiency. In music production, AI algorithms can analyze listener preferences to tailor playlists, helping artists reach niche audiences globally. He cites examples from international scenes, such as how AI-driven tools have assisted producers in creating beats or even generating lyrics, allowing for faster iteration and experimentation. For Nigerian creatives, this means breaking free from the constraints of limited studio access or high production costs. Walter envisions a future where AI-powered platforms enable virtual collaborations, connecting Lagos-based musicians with producers in Los Angeles without the need for physical travel. "Imagine a world where your song is mixed in real-time by an AI system that learns from thousands of hits," he says, underscoring the potential for exponential growth.
Beyond AI, Walter stresses the importance of blockchain and non-fungible tokens (NFTs) in securing intellectual property and creating new revenue streams. In an industry plagued by piracy— a rampant issue in Nigeria where bootleg copies of films and albums flood markets—blockchain offers a tamper-proof way to track ownership and royalties. He references how global artists like Snoop Dogg have sold NFTs of their music, turning digital art into valuable assets. For Nigerian filmmakers, this could mean tokenizing scripts or exclusive content, allowing fans to own a piece of the creative process while providing artists with upfront funding. Walter warns, however, that adoption requires education. "Many creatives fear technology because they don't understand it," he observes. To counter this, he advocates for workshops, online courses, and partnerships between tech firms and creative hubs to demystify these tools.
Another pillar of Walter's vision is data analytics. He explains how big data can inform decision-making, from predicting trends to optimizing marketing campaigns. In the era of social media, platforms like Instagram and TikTok generate vast amounts of user data, which savvy creatives can leverage to understand audience behaviors. Walter shares an anecdote from his own ventures: by analyzing data from streaming services, his team identified untapped markets in the African diaspora, leading to targeted promotions that boosted engagement. For emerging artists, this means moving beyond viral hits to building loyal fanbases through data-driven strategies. He criticizes the "hustle culture" prevalent in Nigeria's entertainment, where success is often left to chance or connections, and instead promotes a systematic approach. "Tech allows you to scale from a bedroom producer to a global brand," he says, drawing parallels to how companies like Netflix use algorithms to recommend content, keeping viewers hooked and revenues flowing.
Walter doesn't shy away from the challenges. He acknowledges the digital divide in Nigeria, where unreliable internet, high data costs, and limited access to devices hinder tech adoption. "We can't talk about scalability without addressing infrastructure," he insists. To this end, he calls for government intervention, such as subsidies for broadband expansion and incentives for tech startups in the creative sector. He also highlights the role of private initiatives, like his own Walter Group's investments in tech incubators that mentor young creatives. Furthermore, Walter addresses ethical concerns, such as AI potentially replacing human jobs or perpetuating biases in algorithms. He advocates for responsible innovation, where technology enhances creativity rather than supplanting it. "The goal is augmentation, not automation," he clarifies, emphasizing that human emotion and cultural nuance remain irreplaceable.
Looking at the broader economic impact, Walter envisions a scalable creative industry as a driver of Nigeria's GDP. Currently, the sector contributes significantly through exports like music and films, but with tech integration, it could rival oil in economic value. He points to successful models in other countries: South Korea's K-pop industry, powered by sophisticated digital marketing and virtual reality concerts, or India's Bollywood, which has embraced OTT platforms for global reach. For Nigeria, this could mean creating jobs in tech-creative hybrids, such as digital marketing specialists or VR content creators. Walter is optimistic about youth involvement, noting that Gen Z Nigerians are already tech-native, producing content on smartphones and platforms like YouTube. "The next big thing could come from a kid in Abuja with a phone and an idea," he enthuses.
In terms of practical advice, Walter offers a roadmap for creatives. First, invest in learning: platforms like Coursera or YouTube provide free resources on AI and blockchain. Second, collaborate: partner with tech experts to co-create projects. Third, experiment: start small with tools like Canva for design or GarageBand for music, scaling up as confidence grows. He shares success stories from his network, such as a Nigerian filmmaker who used drone technology and AI editing software to produce a low-budget hit that streamed internationally. These examples illustrate that scalability isn't about big budgets but smart integration.
Walter's message is clear: the future of Nigeria's creative industry lies in its ability to merge artistry with technology. By doing so, creatives can build empires that are not only profitable but also resilient to economic shifts. "Technology isn't coming for your job; it's coming to multiply your opportunities," he concludes. As the world becomes increasingly digital, those who adapt will thrive, turning local talents into global phenomena. Walter's insights serve as a call to action, urging creatives to step into the tech arena and redefine what's possible in entertainment.
This perspective from Daniel Walter not only highlights immediate opportunities but also paints a long-term vision for sustainability. He stresses community building through tech, such as online forums where artists share resources and feedback, fostering a collaborative ecosystem. Moreover, he touches on sustainability, advocating for green tech in production to reduce the environmental footprint of events and shoots. In essence, Walter's discourse is a blueprint for transformation, blending passion with pragmatism to elevate Nigeria's creative prowess.
Expanding on cultural preservation, Walter argues that technology can safeguard heritage while innovating. For instance, virtual reality could immerse global audiences in Nigerian folklore, preserving stories that might otherwise fade. He envisions apps that translate indigenous languages in real-time for subtitles, making Nollywood accessible worldwide. This cultural export potential, powered by tech, could position Nigeria as a leader in Afrocentric digital content.
Financially, Walter delves into fintech's role, such as mobile banking for seamless royalty payments or crowdfunding platforms like Kickstarter adapted for African contexts. He warns against over-reliance on foreign tech giants, pushing for homegrown solutions like Nigerian startups developing localized AI for music recommendation engines that understand Afrobeat rhythms.
In wrapping up his thoughts, Walter reflects on his journey from real estate to tech-infused creativity, emphasizing that diversification is key. His Walter Group exemplifies this, with ventures that use VR for property tours, mirroring applications in entertainment for virtual concerts. Ultimately, his advocacy is rooted in empowerment: equipping creatives with tools to control their narratives and destinies in a tech-driven world. (Word count: 1,248)
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[ https://www.legit.ng/entertainment/celebrities/1667318-creatives-understand-how-tech-ll-scalable-industry-daniel-walter/ ]