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Mark Zuckerberg is trying to return to 'OG Facebook' with plan to crack down on spammy content

The company announced it was cracking down on spam content that was crowding out authentic creators and "hurting" the Facebook experience.
Mark Zuckerberg's announcement of rebranding Facebook to Meta in October 2021 was met with a surge of spam content on the platform, as reported by Fortune. The rebranding, aimed at emphasizing the company's focus on building the metaverse, inadvertently led to an increase in low-quality posts and pages exploiting the "Meta" name for visibility. These spam posts, often tagged with "Meta" or "Metaverse," ranged from irrelevant content to outright scams, taking advantage of the heightened interest and confusion surrounding the rebranding. Despite efforts to moderate and filter such content, the sheer volume of spam overwhelmed the platform's systems, highlighting the challenges social media companies face in managing content during significant corporate changes.

Read the Full Fortune Article at:
[ https://fortune.com/article/mark-zuckerberg-facebook-meta-og-spam-content/ ]