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How To Know When It's Time To Try A New Social Media Channel

In the Forbes article by John Hall dated April 27, 2025, titled "How To Know When It's Time To Try A New Social Media Channel," the author discusses key indicators that suggest it might be time for businesses to explore new social media platforms. These indicators include stagnating engagement on current platforms, the emergence of new platforms that align better with the target audience, and shifts in industry trends towards newer channels. Hall emphasizes the importance of staying adaptable and continuously monitoring the effectiveness of social media strategies. He also provides practical steps for testing new platforms, such as setting clear objectives, starting with a small pilot, and analyzing performance data to make informed decisions about scaling up or abandoning the new channel.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/johnhall/2025/04/27/how-to-know-when-its-time-to-try-a-new-social-media-channel/ ]