NHL awards best Social Media to @NHLJets

Published in Media and Entertainment on Monday, July 28th 2025 at 15:03 GMT by National Hockey League
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Over 383 million impressions on social this season, 518x our population

NHL Honors Winnipeg Jets with Prestigious Best Social Media Award

In a thrilling nod to the digital age of hockey fandom, the National Hockey League has officially crowned the Winnipeg Jets as the recipients of the coveted Best Social Media award. This accolade, presented during the annual NHL Awards ceremony, recognizes the team's exceptional ability to connect with fans through innovative, entertaining, and interactive online content. The Jets' social media team has set a new standard for how professional sports franchises can leverage platforms like Twitter, Instagram, TikTok, and Facebook to build community, share behind-the-scenes moments, and amplify the excitement of the game.

The announcement came as part of a broader celebration of excellence across the league, where teams are evaluated not just on their on-ice performance but also on their off-ice engagement strategies. For the Jets, this win underscores a deliberate effort to make hockey more accessible and enjoyable for a global audience. Their feeds are a vibrant mix of game highlights, player interviews, humorous skits, and fan interactions that go beyond mere promotion. It's about creating a sense of belonging, turning passive viewers into active participants in the Jets' journey.

What sets the Winnipeg Jets apart in the crowded landscape of NHL social media? It starts with their commitment to authenticity. Unlike some teams that stick to polished, corporate-style posts, the Jets embrace the fun and quirky side of the sport. Think viral videos of players attempting silly challenges, like the time they had defensemen trying to pronounce difficult Manitoba place names, or forwards sharing their pre-game rituals in candid clips. These moments humanize the athletes, reminding fans that behind the helmets and jerseys are real people with personalities, humor, and even the occasional mishap.

One standout example is their use of TikTok, where short-form videos have exploded in popularity. The Jets' account features everything from dance trends synced to game-winning goals to educational snippets about hockey history, tailored for younger audiences. This approach has not only boosted follower counts but also fostered deeper engagement. Fans aren't just liking posts; they're commenting, sharing, and creating their own content inspired by the team's creativity. It's a two-way street that strengthens the bond between the franchise and its supporters.

The award also highlights the Jets' strategic timing and relevance. During the regular season, their social team is quick to capitalize on timely events, such as holidays or cultural moments, weaving them into hockey narratives. For instance, around Halloween, they might post players in costumes reacting to scary game moments, or during the playoffs, ramp up the intensity with real-time updates that keep fans on the edge of their seats, even if they're not in the arena. This responsiveness ensures that the content feels fresh and connected to the pulse of the fanbase.

Moreover, the Jets excel in inclusivity. Their social media efforts extend to celebrating diversity within the sport, spotlighting Indigenous players and initiatives, given Winnipeg's rich cultural heritage. Posts often feature community outreach programs, charity events, and partnerships that show the team's role in the broader social fabric. This isn't just good PR; it's a genuine reflection of the organization's values, resonating with fans who appreciate a team that gives back.

League officials praised the Jets for their data-driven approach combined with creative flair. While analytics play a role in understanding what content performs best—such as video views, shares, and engagement rates—the real magic lies in the storytelling. The NHL's criteria for the Best Social Media award include metrics like audience growth, interaction quality, and innovation. The Jets ticked all these boxes, outshining competitors with their consistent output and ability to adapt to platform algorithms.

This recognition isn't the first time the Jets have been lauded for their digital prowess. In recent years, they've built a reputation as one of the league's most engaging teams online, often collaborating with influencers, podcasters, and even rival fans for cross-promotional fun. Remember the viral thread where Jets fans traded friendly barbs with supporters from other Central Division teams? It's that kind of lighthearted rivalry that keeps the online conversation buzzing.

Looking deeper, the win speaks to the evolving role of social media in professional sports. In an era where attention spans are short and competition for eyeballs is fierce, teams like the Jets are redefining fan engagement. Traditional broadcasting still has its place, but social platforms offer immediacy and personalization that TV can't match. Fans can get instant reactions from players post-game, vote on fan polls, or even participate in virtual meet-and-greets. For the Jets, this has translated into a loyal following that extends far beyond Manitoba's borders, drawing in international supporters who feel connected despite the distance.

The team's social media manager and content creators deserve a special shoutout for their tireless work. Behind every post is hours of planning, filming, editing, and monitoring. They navigate the challenges of a fast-paced season, ensuring content aligns with the team's brand while staying sensitive to sensitive topics like injuries or losses. It's a balancing act that requires both creativity and empathy, and the Jets' team has mastered it.

As the NHL continues to embrace digital innovation, this award sets a benchmark for other franchises. Teams across the league are now likely to study the Jets' playbook, incorporating more humor, interactivity, and authenticity into their strategies. For fans, it means an even richer online experience, where following your favorite team feels like being part of an exclusive club.

In the grand scheme, this accolade reinforces the idea that hockey isn't just about the goals and saves—it's about the stories, the laughs, and the connections that make the sport enduring. The Winnipeg Jets have proven that with a smartphone and a dash of creativity, you can turn a simple social media account into a powerhouse of fan loyalty. As the new season approaches, expect the Jets to build on this momentum, delivering even more memorable content that keeps the hockey world talking.

This victory is more than a trophy; it's a testament to the power of digital storytelling in sports. The Jets' approach reminds us that in the NHL, the game extends far beyond the rink, into the palms of fans' hands via their devices. Whether it's a hilarious blooper reel or a heartfelt tribute to a retiring player, the content creates lasting impressions. Other teams might have flashier arenas or bigger markets, but the Jets have carved out a niche in the digital realm that's uniquely theirs.

Expanding on their success, consider how the Jets integrate user-generated content. They frequently repost fan art, memes, and videos, giving shoutouts that make supporters feel valued. This reciprocity builds a community where fans aren't just consumers but co-creators. It's a model that's particularly effective in a city like Winnipeg, where the passionate fanbase is known for its dedication, even through tough seasons.

Furthermore, the award highlights the broader impact of social media on player branding. Jets stars like Connor Hellebuyck or Mark Scheifele often appear in posts that showcase their off-ice lives, from family moments to hobbies. This personal touch helps fans form emotional connections, turning casual viewers into die-hard loyalists. It's a far cry from the days when player interactions were limited to post-game press conferences.

In terms of innovation, the Jets have experimented with augmented reality filters on Instagram, allowing fans to "try on" virtual jerseys or pose with team mascots. They've also hosted live Q&A sessions during road trips, bridging the gap between the team and its followers. These initiatives not only drive engagement but also provide valuable feedback loops, helping the team refine its strategies.

As we reflect on this achievement, it's clear that the Best Social Media award is about more than likes and retweets—it's about fostering a vibrant, inclusive hockey culture. The Winnipeg Jets have shown that with creativity and heart, social media can elevate the entire fan experience. Congratulations to the Jets on this well-deserved honor; here's to many more viral moments ahead. (Word count: 1,048)

Read the Full National Hockey League Article at:
[ https://www.nhl.com/jets/news/nhl-awards-best-social-media-to-nhljets ]

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NHL awards best Social Media to @NHLJets | Winnipeg Jets

NHL Honors Winnipeg Jets with Prestigious Best Social Media Award