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Upfronts 2025 Takeaways & Report Card: Amazon and Netflix Return Strong, Scripted Programming Purged on Broadcast

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Music always plays a large role at the annual TV upfronts, as media buyers, journalists, execs and other attendees are ushered in and out of these showcases to loud playlists — often spun by celebrity DJs.
The article from MSN discusses the key takeaways and report card from the Upfronts 2025 presentations, focusing on the major players in the television and streaming industry. Amazon and Netflix are highlighted for their strong performances, with Amazon showcasing a robust lineup of new and returning series, while Netflix emphasized its global reach and diverse content offerings. In contrast, traditional broadcast networks are undergoing a significant shift, with a noticeable purge of scripted programming in favor of more cost-effective unscripted shows and sports content. This strategic pivot is driven by the need to adapt to changing viewer preferences and the competitive landscape dominated by streaming giants. The article also touches on the advertising strategies and technological innovations presented by various companies, indicating a dynamic and evolving media environment.

Read the Full Variety Article at:
[ https://www.msn.com/en-us/tv/news/upfronts-2025-takeaways-report-card-amazon-and-netflix-return-strong-scripted-programming-purged-on-broadcast/ar-AA1F9NDa ]