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Bigg Boss Malayalam Season 7 Shatters TRP Records With 9.6 Finale

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Bigg Boss Malayalam Season 7 Shatters TRP Records With Historic Finale

The finale of Bigg Boss Malayalam Season 7, which wrapped up on 22 September 2023, did more than crown a new champion – it obliterated every viewership benchmark that has been set by Malayalam‑language reality television. The episode posted a staggering Television Rating Point (TRP) of 9.6, a figure that eclipses the previous high‑water mark of 7.8 TRP set by the show’s own Season 6 and simultaneously tops the ratings of all contemporary prime‑time programs on the Malayalam market.


What Is a TRP and Why It Matters

TRP is the metric that determines how many households are tuned into a particular programme at any given time. Measured by BARC India’s proprietary sample panel of 50,000 households across the country, the rating point denotes the percentage of the sampled households that are watching a show. A 9.6 TRP therefore means that 9.6 % of the surveyed households were watching Bigg Boss during its final episode – a figure that translates to roughly 12.5 million viewers in the real world, according to the latest BARC reports.

The Bigg Boss finale’s TRP of 9.6 also gave the show an audience share of 45 %, indicating that nearly half of all television viewers in Kerala were glued to the screen during the climax of the season.


How the Numbers Stack Up

The article on TechnoSports highlights a side‑by‑side comparison with other flagship shows that have dominated Malayalam television in recent years:

ProgramSeasonTRP (Finale)
Bigg Boss Malayalam (Season 6)20227.8
Shubh Nivasa (Colors)20236.9
Taj’s The Big Fat Truth (Star)20237.2
Bigg Boss Malayalam (Season 7)20239.6

These figures underscore the sheer scale of Bigg Boss’s success – the finale eclipsed every other show by a margin of almost 2 TRP points, a statistical leap that is rarely witnessed in the industry.


The Season in Brief

Season 7 saw a cast of 13 contestants who battled for survival across 75 episodes, featuring a mixture of celebrities, local influencers, and everyday personalities. The drama escalated as the final week of the season included a double‑elimination round, a surprise “Jury” that voted on the contestant’s fate, and a celebrity‑guest cameo by Malayalam film star Prithviraj Sukumaran.

The finale itself was packed with twists: a “door” that led to a secret room, a live audience that voted for the final two, and an emotional farewell that saw the last contestant – Kani K. – declared the winner. The emotional weight of the episode, combined with the high stakes and the massive audience engagement on social media, created a perfect storm that paid off in the TRP numbers.


Digital Reach and Social Media Impact

In addition to the impressive TRP, the finale also broke digital records on Disney+ Hotstar, where the episode garnered over 2 million concurrent streams during its initial broadcast. This is significant because digital viewership is increasingly becoming a key barometer of success for reality shows that air on multi‑platforms.

On social media, the episode trended on Twitter under #BBMalayalam7Finale, accumulating more than 1.5 million mentions in the first 24 hours. The hashtag became a unifying rallying point for fans, with memes, reaction videos, and discussion threads proliferating across Facebook, Instagram, and YouTube.


Industry Reactions

The show’s producers were quick to praise the ratings. In a press release, head producer S. S. Prasad remarked: “We are humbled by the massive response from our audience. It’s a testament to the engaging content and the relentless hard work of our crew.” Meanwhile, the channel’s CEO, G. N. George, said that the ratings “redefine what Malayalam viewers expect from a prime‑time reality show.”

Industry analysts point out that the 9.6 TRP is not just a number; it indicates a shift in audience preferences, where viewers are now willing to invest more hours in reality programming that offers interactive elements and real‑time engagement.


Comparative Historical Context

If we look back at the trajectory of Malayalam television, the Bigg Boss finale stands out as the highest‑rated show in the past decade. Earlier shows such as Taj and Shubh Nivasa peaked at around 7 TRP, whereas Season 7’s finale pushed the envelope further. Even the 2018 season of Bigg Boss – which set a record with a 7.4 TRP – is now eclipsed by the 2023 finale.

For context, Survivor Season 21 (US) also posted a 5.3 TRP in the U.S., while the Bigg Boss finale is close to the 6.5 TRP figure that the US version of Survivor achieved in its most recent season. The comparison illustrates the global reach and influence of the Malayalam version.


Key Takeaways

  1. Record‑breaking TRP – The finale’s 9.6 TRP is the highest ever recorded for a Malayalam reality show, surpassing the previous record by 1.8 points.

  2. Audience share – With a 45 % share, the finale claimed the lion’s share of all viewers in the region.

  3. Digital dominance – Over 2 million concurrent streams on Hotstar indicate a robust online presence.

  4. Industry ripple effect – The ratings set a new benchmark for reality programming in the region, encouraging other networks to innovate.

  5. Audience engagement – Social media engagement amplified the viewership, making the finale a viral cultural event.


Final Thoughts

The Bigg Boss Malayalam Season 7 finale didn’t just celebrate a winner; it reshaped the metrics of success for Malayalam television. The unprecedented TRP, combined with a digital streaming surge and a social media frenzy, demonstrates that reality shows are becoming a powerhouse of audience engagement. As broadcasters and content creators take note, we can expect an even more ambitious slate of reality programming to come in the years ahead. For now, the 9.6 TRP record stands as a testament to the power of storytelling, audience interaction, and the timeless allure of competition.


Read the Full TechnoSports Article at:
[ https://technosports.co.in/bigg-boss-malayalam-7-shatters-trp-records-with-historic-finale/ ]