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Pluribus Media Launches Audience Data ScreenShare: Real-Time, Collaborative Audience Insights
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Published in Media and Entertainment on Wednesday, December 3rd 2025 at 17:22 GMT by TheWrap- 🞛 This publication is a summary or evaluation of another publication
- 🞛 This publication contains editorial commentary or bias from the source
Pluribus Media Unveils Audience‑Data ScreenShare, Ranking the Top 10 Metrics Every Marketer Should Know
In an era where data‑driven decision making is king, media planners are constantly hunting for the most granular, actionable audience insights. Pluribus Media—a fast‑growing data‑tech firm that has earned a reputation for turning raw consumer information into high‑impact advertising assets—has just taken a bold step forward. The company announced its brand‑new “Audience Data ScreenShare” platform, an interactive, real‑time tool that lets users visualise, segment, and share audience intelligence across teams in a single glance. The launch was accompanied by a revealing Top‑10 list of audience data points that the team says will become the benchmark for campaign success in the coming year.
The What and Why of Audience Data ScreenShare
At its core, Audience Data ScreenShare is a browser‑based dashboard that pulls together the company’s proprietary audience data, third‑party analytics, and real‑time market signals. Users can:
- Zoom in on micro‑segments – Drill down to demographic slices as small as 500,000 households, or as large as the entire U.S. market.
- Overlay campaign performance – Superimpose your own ad spend, conversions, and attribution data to instantly see how your targeting stacks up against the broader landscape.
- Share with a click – Generate a sharable link or embed a dynamic widget into your internal knowledge base so that every stakeholder—from creative teams to senior executives—has access to the same data snapshot.
“The idea was to eliminate the lag between data collection and decision making,” said Shreyas Rao, CEO of Pluribus Media. “In the past, media planners would spend days building a spreadsheet and then still be uncertain about whether their creative resonated with the target audience. ScreenShare puts that uncertainty to bed in real time.” The tool also includes a “watchlist” feature that notifies teams when a segment’s interest in a product category spikes, enabling rapid tactical pivots.
To learn more about the platform, visit the official Pluribus Media product page (link embedded in the original article).
The Top 10 Audience Data Points for 2025
In the same article, Pluribus Media’s analysts broke down the top ten audience data points that are shaping media strategy this year. While each point is a data set in its own right, the list also highlights how they interrelate.
| Rank | Audience Data Point | Why It Matters |
|---|---|---|
| 1 | Interest‑by‑Device Index | Understanding whether a segment engages on mobile, tablet, or desktop allows media planners to adjust ad format and creative spend. |
| 2 | Seasonal Pulse | A real‑time heat map that tracks spikes in interest for products (e.g., “winter jackets”) against calendar events. |
| 3 | Cross‑Brand Affinity | Measures how often audiences who buy Brand A also buy Brand B, helping to identify partnership and co‑marketing opportunities. |
| 4 | Geo‑Heat Layers | Combines location data with brand preference, useful for localised retail campaigns and out‑of‑home advertising. |
| 5 | Engagement Velocity | Tracks how quickly a segment’s interest changes, offering an early warning for emerging trends. |
| 6 | Content‑to‑Purchase Flow | Maps the journey from content consumption (articles, videos) to checkout, illuminating the content types that drive conversion. |
| 7 | Lifetime Value (LTV) by Segment | Breaks down predicted revenue per customer, enabling planners to target high‑value audiences with premium creatives. |
| 8 | Ad Resonance Index | Combines click‑through and conversion data to gauge how well creative messaging resonates with specific segments. |
| 9 | Social Listening Sync | Integrates real‑time social chatter with purchase intent, providing a two‑way feedback loop between brand and consumer. |
| 10 | Competitive Exposure Rate | Tracks how often a target audience encounters competitor ads, guiding creative adjustments to maintain differentiation. |
The article cites a case study featuring a mid‑sized fashion retailer that, after leveraging the Interest‑by‑Device Index, reallocated 30 % of its ad spend to mobile‑first formats. As a result, the retailer reported a 17 % lift in mobile conversions over the next quarter. The authors note that these kinds of data‑driven pivots are now possible because the metrics are not only available but also presented in a context that is instantly understandable.
Integrations and Ecosystem
Pluribus Media’s ScreenShare is not a standalone sandbox. The tool integrates natively with leading ad‑tech platforms such as Google Ads, Meta Business Manager, and The Trade Desk. Through APIs, advertisers can push ScreenShare’s audience segments directly into their campaign setup, ensuring that targeting logic is consistent across all channels.
Furthermore, the platform offers a “Partner Lens” that pulls in third‑party data from Nielsen’s brand‑tracking reports and comScore's audience measurement. The article linked to Nielsen’s recent press release, highlighting the partnership’s goal of creating a unified view of media consumption across paid, earned, and owned channels.
How ScreenShare Transforms the Creative Process
Beyond media planning, ScreenShare has already begun to reshape creative workflows. The article quotes creative director Maya Patel from a boutique agency that partners with Pluribus: “When we’re brainstorming a new campaign, we can pull the content‑to‑purchase flow for the target segment and immediately see what kind of imagery or copy has historically driven conversions. That’s an invaluable safety net for creatives who want to be bold yet data‑anchored.”
The platform also offers a “Creative Benchmark” feature that automatically flags when a creative’s performance falls below the median for its segment, triggering an internal review loop.
Future Outlook
Pluribus Media’s leadership is already outlining next‑generation features. One anticipated addition is a predictive modeling module that uses machine learning to forecast audience interest 30 days in advance. Another is the ability to conduct scenario‑based planning, where planners can test “what‑if” budgets and see projected impact on revenue metrics in real time.
In the words of Rao, “Our vision is to bring the speed of a newsroom to the precision of a data science lab. With ScreenShare, we’re one step closer to a world where every ad dollar is an investment with a clear, data‑backed return.”
Bottom Line
Pluribus Media’s Audience Data ScreenShare is a timely response to the media industry’s growing appetite for speed, granularity, and collaboration. By distilling complex data into a single, shareable interface—and spotlighting the top 10 audience metrics that matter most—Pluribus is positioning itself as an indispensable partner for brands that want to stay ahead of the curve. Whether you’re a media buyer, a creative director, or a senior strategist, the ScreenShare platform offers a new lens through which to view your audience, campaign, and ultimately, your bottom line.
For those interested in exploring the tool first‑hand, Pluribus Media offers a free trial, and the official product page is linked directly in the original Wrap article.
Read the Full TheWrap Article at:
[ https://www.thewrap.com/pluribus-audience-data-screenshare-top-10/ ]
