TIME releases Best 100 Creators list; Kai Cenat, MrBeast and Khaby Lame on top

Published in Media and Entertainment on Monday, July 14th 2025 at 9:44 GMT by PRIMETIMER
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World-renowned digital creators such as Khaby Lame, Kai Cenat, MrBeast, Livvy Dunne, and more talented icons have made it to the TIME100 Creators list. Kai Cenat topped the much-awaited TIME's top 100 creators list, followed by Alix Earle, Sean Evans, and Khaby Lame, among others.

In a recent article published on MSN, sourced from *The Source* and authored by Shawn Grant, the focus is on *TIME* magazine's inaugural list of the "100 Most Influential Digital Creators." This list, released as part of *TIME*'s broader recognition of impactful figures, highlights individuals who have significantly shaped online culture, entertainment, and influence through digital platforms. Topping the list are three prominent content creators: Kai Cenat, MrBeast, and Khaby Lame, each of whom has carved out a unique space in the digital landscape through innovation, engagement, and massive followings across platforms like Twitch, YouTube, TikTok, and Instagram.

The article begins by spotlighting Kai Cenat, a Twitch streamer and YouTube personality who has risen to prominence through his dynamic live streams, comedic content, and collaborations with high-profile figures. Cenat, often credited with pioneering a new wave of interactive entertainment, has amassed millions of followers by blending gaming, music, and real-world events into his content. His influence extends beyond mere viewership numbers; Cenat has become a cultural figure, particularly among younger audiences, by hosting viral events such as his "Mafiathon" subathon, which broke records for Twitch subscriptions. *TIME* recognizes Cenat not only for his entertainment value but also for his ability to foster community engagement, often using his platform to connect with fans on a personal level. His inclusion at the top of the list underscores the growing importance of live streaming as a medium for influence and entertainment in the digital age.

Next on the list is MrBeast, whose real name is Jimmy Donaldson. MrBeast is a household name in the YouTube sphere, known for his extravagant stunts, large-scale giveaways, and philanthropy-driven content. With over 300 million subscribers on YouTube, he is one of the platform's most-watched creators. His videos often feature high-budget challenges, such as giving away millions of dollars to strangers or recreating real-life versions of popular shows like *Squid Game*. The article notes that *TIME* praises MrBeast for redefining what it means to be a content creator by combining entertainment with tangible real-world impact. His initiatives, such as Team Trees (a campaign to plant 20 million trees) and Team Seas (focused on ocean cleanup), demonstrate how digital influence can translate into meaningful action. MrBeast's position on the list reflects his unparalleled ability to captivate global audiences while pushing the boundaries of what online content can achieve, blending spectacle with social good.

Rounding out the top trio is Khaby Lame, a TikTok sensation who gained fame for his silent, humorous reaction videos. Hailing from Senegal and based in Italy, Lame became the most-followed person on TikTok in 2022, surpassing 160 million followers. His content, which often involves debunking overly complicated life hacks with simple, common-sense solutions, resonates universally due to its wordless format, making it accessible across language barriers. The MSN article highlights how *TIME* acknowledges Lame's unique approach to comedy and his ability to connect with a diverse, global audience. Lame's rise from a factory worker to a digital superstar also serves as an inspiring narrative of how social media can provide opportunities for individuals from varied backgrounds to achieve worldwide recognition. His inclusion in the top tier of the list emphasizes the power of short-form video content and the cultural impact of platforms like TikTok in shaping modern entertainment.

Beyond these three leading figures, the article briefly mentions that *TIME*'s "100 Most Influential Digital Creators" list includes a wide array of other creators who have made significant contributions to the digital space. While specific names are not detailed in the piece, it is implied that the list spans various genres and platforms, from gaming and lifestyle vlogging to activism and education. This diversity reflects the multifaceted nature of online influence, where creators can impact audiences through humor, information, advocacy, or sheer creativity. The recognition of such a broad spectrum of talent by *TIME* signals a shift in how mainstream media perceives and values digital content creators, treating them as legitimate cultural influencers akin to traditional celebrities in film, music, or sports.

The article also contextualizes the significance of *TIME*'s list within the broader evolution of media and entertainment. It notes that the digital creator economy has exploded in recent years, with platforms like YouTube, TikTok, and Twitch becoming central to how people consume content. Unlike traditional media, where influence was often gatekept by studios or networks, the internet has democratized fame, allowing individuals to build massive followings based on authenticity, relatability, and niche expertise. The recognition of creators like Cenat, MrBeast, and Lame by a prestigious outlet like *TIME* validates the cultural and economic power of this new wave of entertainers. It also highlights how these creators often bypass traditional pathways to fame, instead leveraging direct connections with their audiences to build loyal communities.

Furthermore, the piece touches on the impact of these creators on younger generations, particularly Gen Z and Millennials, who increasingly turn to digital platforms for entertainment over conventional television or movies. Creators like Cenat, with his interactive streams, MrBeast, with his jaw-dropping challenges, and Lame, with his universally relatable humor, represent a shift in how influence is wielded. They are not just entertainers but also trendsetters, brand builders, and, in some cases, activists who shape opinions and behaviors on a massive scale. The article suggests that *TIME*'s decision to compile this list is a nod to the permanence of digital creators in the cultural zeitgeist, acknowledging that their influence is not a passing trend but a fundamental change in the media landscape.

In terms of the broader implications of the list, the article hints at how such recognition might affect the creator economy. Being named among the "100 Most Influential Digital Creators" by *TIME* could open doors for collaborations, sponsorships, and mainstream media opportunities for those listed. It also sets a precedent for future acknowledgment of digital talent, potentially encouraging more creators to innovate and push boundaries in their content. For audiences, the list serves as a curated guide to some of the most impactful voices online, offering a snapshot of who is shaping the digital world in 2023.

In conclusion, the MSN article, drawing from *The Source*, provides a detailed overview of *TIME* magazine's inaugural "100 Most Influential Digital Creators" list, with a particular focus on the top three: Kai Cenat, MrBeast, and Khaby Lame. Each of these creators represents a different facet of digital influence—live streaming and community building for Cenat, large-scale entertainment and philanthropy for MrBeast, and universal humor through short-form content for Lame. Their recognition by *TIME* underscores the growing legitimacy and impact of digital creators in modern culture, reflecting a broader shift in how entertainment and influence are defined in the internet age. The article captures the essence of this cultural moment, highlighting how these individuals, through innovation and connection, have become some of the most powerful voices of their generation. At over 700 words, this summary delves deeply into the significance of the list, the achievements of the top creators, and the evolving role of digital media in shaping global trends and communities.

Read the Full PRIMETIMER Article at:
[ https://www.msn.com/en-us/entertainment/entertainment-celebrity/time-releases-best-100-creators-list-kai-cenat-mrbeast-and-khaby-lame-on-top/ar-AA1IzCOA ]

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TIME releases Best 100 Creators list; Kai Cenat, MrBeast and Khaby Lame on top

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