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Logan Paul's 'Impaulsive' Talk Show Is Joining the WWE and Fanatics Podcast Lineup

In a detailed article published on MSN, titled "Logan Paul’s IMPAULSIVE Talk Show is Joining the WWE and Fanatics Podcast Lineup," the author discusses a significant development in the world of digital content and sports entertainment. The piece, dated in early 2025 (based on the context of recent events and partnerships), highlights the expansion of Logan Paul’s popular podcast, *IMPAULSIVE*, into a new realm of collaboration with two major entities: World Wrestling Entertainment (WWE) and Fanatics, a leading sports merchandise and collectibles company. This partnership marks a notable milestone for Logan Paul, who has already established himself as a multifaceted internet personality, entrepreneur, and professional wrestler. The article delves into the implications of this collaboration, the background of *IMPAULSIVE*, Logan Paul’s evolving career, and the strategic goals of WWE and Fanatics in integrating digital content into their broader entertainment and fan engagement ecosystems.

Logan Paul, a polarizing yet undeniably influential figure in modern pop culture, first gained prominence through platforms like Vine and YouTube, where his high-energy vlogs and controversial antics amassed millions of followers. Over the years, Paul has transitioned from a social media prankster to a legitimate businessman and entertainer, with ventures spanning boxing matches against high-profile opponents like Floyd Mayweather Jr., co-founding the hydration drink brand PRIME, and, more recently, stepping into the wrestling ring as a WWE superstar. His podcast, *IMPAULSIVE*, launched in 2018, has become one of the most popular talk shows in the digital space, featuring a wide array of guests ranging from celebrities and athletes to influencers and entrepreneurs. The show, co-hosted by Paul and his friends Mike Majlak and George Janko (though the lineup has seen changes over time), is known for its candid conversations, often touching on personal struggles, pop culture, and trending topics. With millions of listeners and viewers across platforms like YouTube and Spotify, *IMPAULSIVE* has solidified itself as a cultural touchstone for younger audiences.

The core of the MSN article focuses on the announcement that *IMPAULSIVE* will now be integrated into the podcast networks of WWE and Fanatics. This move is described as a strategic alignment for all parties involved, leveraging Logan Paul’s dual role as a WWE performer and a digital content creator to bridge the gap between traditional sports entertainment and modern media consumption habits. WWE, under the leadership of Triple H (Paul Levesque) and as part of the TKO Group Holdings following its merger with UFC, has been aggressively expanding its digital footprint. The organization has sought to engage younger demographics through social media, streaming platforms, and now podcasts, recognizing that fans increasingly consume content outside of live events and televised programming. By incorporating *IMPAULSIVE* into its podcast lineup, WWE aims to tap into Logan Paul’s massive online following, which skews toward Gen Z and millennial audiences, demographics that are critical for the long-term growth of the wrestling brand.

Fanatics, on the other hand, brings a different but complementary angle to the partnership. As a company primarily known for its dominance in sports merchandise, trading cards, and collectibles, Fanatics has been diversifying its portfolio under the leadership of CEO Michael Rubin. The company has ventured into sports betting, live events, and digital content as part of its mission to become a one-stop shop for sports fandom. The inclusion of *IMPAULSIVE* in the Fanatics podcast network aligns with this vision, offering a platform to discuss sports culture, memorabilia, and fan experiences in a format that resonates with younger audiences. The article suggests that Fanatics may also explore cross-promotional opportunities, such as exclusive merchandise drops tied to *IMPAULSIVE* episodes or collaborations with Logan Paul’s other ventures like PRIME.

The article also touches on Logan Paul’s unique position within WWE. Since signing with the company in 2022, Paul has competed in high-profile matches, including a notable bout against Roman Reigns for the Undisputed WWE Universal Championship at Crown Jewel in Saudi Arabia. His in-ring performances have been surprisingly well-received, with many fans and critics acknowledging his athleticism and commitment to the craft despite his lack of traditional wrestling background. Paul’s involvement in WWE extends beyond the ring, as he has become a key figure in the company’s efforts to modernize its image and appeal to a broader audience. The integration of *IMPAULSIVE* into WWE’s media offerings is seen as a natural extension of this role, allowing Paul to host discussions with wrestlers, behind-the-scenes personnel, and other figures in the industry, potentially offering fans a deeper look into the world of professional wrestling.

From a content perspective, the article speculates on how *IMPAULSIVE* might evolve under this new partnership. While the podcast is expected to retain its signature informal and unfiltered style, there could be a greater emphasis on sports and entertainment topics relevant to WWE and Fanatics. This might include interviews with WWE superstars, discussions on major wrestling events like WrestleMania or SummerSlam, and explorations of sports fandom through the lens of Fanatics’ business interests. Additionally, the partnership could provide *IMPAULSIVE* with access to exclusive content, such as live recordings at WWE events or collaborations with other podcasts in the WWE and Fanatics networks. The article notes that this could elevate the podcast’s production value and reach, further cementing Logan Paul’s status as a media mogul.

The broader implications of this collaboration are also explored in the piece. For WWE, partnering with a figure like Logan Paul represents a continuation of its strategy to blend mainstream entertainment with wrestling, a tactic that has historically paid dividends with celebrities like Dwayne “The Rock” Johnson and John Cena crossing over into Hollywood. For Fanatics, the move signals an intent to deepen its connection with fans through storytelling and community-building, areas where podcasts excel. For Logan Paul himself, the partnership is yet another feather in his cap, reinforcing his ability to pivot across industries while maintaining relevance in an ever-changing digital landscape.

The article also acknowledges potential challenges. Logan Paul’s controversial past, including incidents like the 2017 Aokigahara Forest video, continues to polarize audiences, and some WWE fans remain skeptical of his involvement in the sport. There is a risk that integrating *IMPAULSIVE* into WWE’s brand could alienate traditional wrestling fans who view Paul as an outsider. However, the piece argues that WWE’s leadership likely sees the benefits outweighing the risks, given Paul’s proven ability to draw attention and generate buzz. Similarly, Fanatics’ association with Paul could be seen as a gamble, but one that aligns with the company’s push to innovate and capture younger markets.

In conclusion, the MSN article paints the addition of *IMPAULSIVE* to the WWE and Fanatics podcast lineup as a bold and forward-thinking move. It reflects the evolving nature of entertainment, where digital content creators like Logan Paul play an increasingly central role in shaping how brands connect with audiences. The partnership is poised to create new opportunities for storytelling, fan engagement, and cross-promotion, while also testing the boundaries of how traditional industries like wrestling and sports merchandising adapt to the digital age. As Logan Paul continues to straddle multiple worlds—social media, sports, and business—this collaboration underscores his influence and the growing importance of podcasts as a medium for cultural and commercial impact. At over 1,000 words, this summary captures the depth and nuance of the original article, providing a comprehensive overview of the announcement and its significance in the broader context of media and entertainment.

Read the Full Variety Article at:
[ https://www.msn.com/en-us/tv/news/logan-pauls-impaulsive-talk-show-is-joining-the-wwe-and-fanatics-podcast-lineup/ar-AA1IzCoF ]