Sat, April 26, 2025
[ Sat, Apr 26th 2025 ]: ABC
Iran rejects Trump's request for direct nuclear negotiations, state media reports
[ Sat, Apr 26th 2025 ]: Fortune
The truth about European food: Experts weigh in on whether it's better than the U.S.
[ Sat, Apr 26th 2025 ]: KTVI
St. Louis rises as major filming location with motion media tax credit
[ Sat, Apr 26th 2025 ]: Impacts
Can You Tell? 6 Ways to Spot AI-Generated Content
[ Sat, Apr 26th 2025 ]: BuzzFeed
This Crucial Nutrient Is Going Viral On Social Me .. And Chances Are You're Not Consuming Enough Of It
[ Sat, Apr 26th 2025 ]: Reuters
'Extraordinary conflict of interest': Warren asks .. SEC records of Trump Media's investment products
[ Sat, Apr 26th 2025 ]: NDTV
Government Issues Advisory On Media Reporting Of Defence Operations
[ Sat, Apr 26th 2025 ]: PBS
Nebraska Public Media News | Guarding Bosnia: Camp Life
[ Sat, Apr 26th 2025 ]: KUTV
Salt Lake City Spotlight on America | News, Weather, Sports, Breaking News
[ Sat, Apr 26th 2025 ]: People
Summer Entertaining Just Got Easier with This 'Smoke-Free' Tabletop Fire Pit You Can Snag on Sale
[ Sat, Apr 26th 2025 ]: wjla
Arlington Content Concerns | News, Weather, Sports, Breaking News
[ Sat, Apr 26th 2025 ]: Variety
APOS 2025 Draws Top Media Execs to Bali for 15th Edition
[ Sat, Apr 26th 2025 ]: BBC
Mark Zuckerberg defends Meta in social media monopoly trial
[ Sat, Apr 26th 2025 ]: Newsweek
Cody Balmer's social media reveals anti-Joe Biden posts
[ Sat, Apr 26th 2025 ]: TheBlast
Chris Brown Slammed With Another Lawsuit Over Social Media Humiliation
[ Sat, Apr 26th 2025 ]: news4sanantonio
San Antonio Investing | News, Weather, Sports, Breaking News
Fri, April 25, 2025
[ Fri, Apr 25th 2025 ]: SPIN
PUMA opens doors to newest store at MOA Entertainment Mall
[ Fri, Apr 25th 2025 ]: WSAZ
Kicking off spring and summer entertaining
[ Fri, Apr 25th 2025 ]: HuffPost
White House Insults Both Wrongly Deported Man And Rule Of Law On Social Media
[ Fri, Apr 25th 2025 ]: ABC
Trump DOJ rescinds Biden-era protections for news media
[ Fri, Apr 25th 2025 ]: Variety
Variety's Entertainment Marketing Summit Takeaway .. ith the Creator Economy and Reach Gen Z Consumers
[ Fri, Apr 25th 2025 ]: bjpenn
Dustin Poirier claims he asked for Ilia Topuria i .. fight but UFC 'never entertained it' | BJPenn.com
[ Fri, Apr 25th 2025 ]: Adweek
What Media Rights Deals Mean to the Future of Women's Sports
[ Fri, Apr 25th 2025 ]: wjla
Arlington Investing | News, Weather, Sports, Breaking News
[ Fri, Apr 25th 2025 ]: Patch
Somerville Entertainment Spot Assembles Summer Lineup
[ Fri, Apr 25th 2025 ]: Billboard
'The Wonder of Stevie' Wins Best Entertainment Podcast at 2025 Ambies
[ Fri, Apr 25th 2025 ]: lbbonline
Six Flags Entertainment Says 'We're Serious About Fun' in New Spots | LBBOnline
[ Fri, Apr 25th 2025 ]: Reuters
Senior Russian military officer killed in car explosion in Moscow region, Russian media report
[ Fri, Apr 25th 2025 ]: AFP
Ahead of marathon debut McColgan calls out social media abuse
[ Fri, Apr 25th 2025 ]: Newsweek
California proposal to tax social media gathers momentum
[ Fri, Apr 25th 2025 ]: WOOD
Indoor golf and entertainment center proposed for Grand Rapids course
[ Fri, Apr 25th 2025 ]: Fortune
Canadians are avoiding the U.S. over Trump's bluster and border arrests
[ Fri, Apr 25th 2025 ]: dw
Media and Information Literacy - Theory of Change
[ Fri, Apr 25th 2025 ]: TheWrap
Quartz Sold By G/O Media to 4th Owner since 2018
[ Fri, Apr 25th 2025 ]: WHIO
Woman accused of posting school threats on social media enters plea
[ Fri, Apr 25th 2025 ]: Forbes
NHL Canadian Media Rights Fees Double In 12-Year Renewal With Rogers
[ Fri, Apr 25th 2025 ]: NME
Brand New announce first tour since 2017, venues disable social media comments
[ Fri, Apr 25th 2025 ]: Sportico
CBS Sports Sells MaxPreps to PlayOn in Youth Sports Media Shuffle
[ Fri, Apr 25th 2025 ]: MLive
Lions GM on Jameson Williams trade rumors: 'We have never entertained that'
[ Fri, Apr 25th 2025 ]: CNN
What social media users have in common with prisoners of war | CNN
[ Fri, Apr 25th 2025 ]: Deadline
AMC Entertainment CEO Says Three Of Six Major Studios Agree 45-Day Window Needed - CinemaCon
[ Fri, Apr 25th 2025 ]: BBC
'I've deleted social media but I'm still scarred by it'
[ Fri, Apr 25th 2025 ]: WJZY
SC social media bill would require parent consent for minors
[ Fri, Apr 25th 2025 ]: ESPN
Plies' social media posts tell the story of South Carolina's journey to the Final Four
[ Fri, Apr 25th 2025 ]: PBS
Nebraska Public Media News | Devil Clouds: Tornadoes Strike Nebraska
Thu, April 24, 2025
[ Thu, Apr 24th 2025 ]: People
Meghan Markle and Prince Harry Unveil N.Y.C. Memo .. st to Social Media: 'All Children Should Be Safe'
[ Thu, Apr 24th 2025 ]: NDTV
US Says Will Deny Visas, Residence Permits Over Social Media Posts
[ Thu, Apr 24th 2025 ]: Forbes
How AI Can Solve Retail Media's Growing Pains

Why Real-Time Bidding Is Retail Media's Next Frontier

The article from Forbes, published on April 2, 2025, by Kiri Masters, discusses the emergence of real-time bidding (RTB) as a significant development in retail media. RTB allows advertisers to bid on ad inventory in real-time, which is particularly advantageous in retail media where the context and timing of ads can significantly impact their effectiveness. The piece highlights how RTB can enhance personalization and efficiency in advertising, enabling retailers to monetize their digital spaces more effectively. It also addresses the challenges, such as privacy concerns and the need for sophisticated technology to manage the bidding process. The article suggests that as retail media continues to grow, RTB will play a crucial role in shaping its future, offering both opportunities and complexities for advertisers and retailers alike.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/kirimasters/2025/04/02/why-real-time-bidding-is-retail-medias-next-frontier/ ]