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The In-Store Advantage Of Retail Media Networks

The article from Forbes Business Council, published on May 27, 2025, discusses the strategic advantages of retail media networks (RMNs) in physical store settings. It highlights how RMNs leverage in-store data to enhance targeted advertising, improve customer engagement, and drive sales. The piece emphasizes the importance of integrating digital and physical shopping experiences, noting that RMNs can provide personalized promotions and real-time analytics, which help retailers optimize their marketing efforts and enhance the overall shopping experience. The article also touches on the potential for RMNs to foster brand loyalty and increase return on investment by creating a more seamless and data-driven approach to in-store advertising.

Read the Full Forbes Article at:
[ https://www.forbes.com/councils/forbesbusinesscouncil/2025/05/27/the-in-store-advantage-of-retail-media-networks/ ]